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6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comSection 5: Regional Overview & Case Studies | May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 75
Location
Elizabethtown, Kentucky
Acres
150 acres
Diamonds
12
Grass Fields
15
Hotels
19
Total Cost
$29 million
Ownership
City of Elizabethtown
Elizabethtown Sports Park
source: facility, Johnson Consulting
PREMIER SPORTS CAMPUS AT LAKEWOOD RANCH
SARASOTA, FLORIDA
FACILITIES:
The Premier Sports Campus opened in April of 2011 and offers 22 mixed-use fields sitting on 75
acres. Each field features natural grass and underground irrigation. The campus is capable of hosting soccer,
lacrosse, rugby and football. The Facility also offers 30 acres of parking. The facility is privately owned and
operated. In 2016, the complex replaced one of its standard glass fields with a 3,000-seat stadium, a restroom
building, and a box office/concession stand.
DEMAND SCHEDULE:
The campus is available for large tournaments and special events and has hosted
several nationally and internationally known events like the Ultimate Frisbee Championships, Florida Youth
Soccer Association tournaments, 3D Lacrosse Blue Chip training camps, the Nike International Friendlies
Soccer tournament, coaches' clinics and more. It also serves the local community with events being held every
night of the week. Recently, the Nike International Friendlies Soccer Tournament attracted approximately
6,300 people while the Labor Day Soccer Tournament attracted 3,500 people. In 2016, the complex held
roughly 46 events, attracting approximately 75,000 attendees.
ELIZABETHTOWN SPORTS PARK
ELIZABETHTOWN, KENTUCKY
LOCATION:
The Elizabethtown Sports Park is located at the
crossroads of I-65 and the Bluegrass Parkway in Elizabethtown,
Kentucky, a city with a population of 28,946.
OWNERSHIP/MANAGEMENT:
The Sports Park was built and is
operated by the City of Elizabethtown. The facility opened in
2012.
FACILITIES:
The facilities at the Sports Park cover 158 acres and
include the following:
13 soccer/lacrosse/field hockey natural turf fields