City of Morgan Hill Bikeways, Trails, Parks and Recreation Master Plan

6 East Monroe Street

Fifth Floor

Chicago, Illinois 60603

Phone: 312.447.2010

Fax: 312.444.1125

Section 5: Regional Overview & Case Studies | May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 82

DEMAND SCHEDULE:

The fields at Reach 11 host multiple sports such as Lacrosse and Field Hockey, but the

complex is heavily focused on hosting youth and adult soccer tournaments. The complex facilitates 26-28

tournaments a year with roughly 60 percent being locally based and the remaining events on a regional and

national level. An average tournament attracts anywhere from 100-200 teams, whereas the larger

tournaments, such as the tournament held annually on President’s Day weekend, can attract nearly 400 teams

in total. The facility has a brief off-peak season from September-October, then a seven-month peak period,

before closing operations from June-August.

OPERATIONS:

The complex is owned by the City of Phoenix and operated by its Parks and Recreation

department. The complex has two full-time and ten part-time employees that manage the recreational and

administrative aspects of the facility and ten full-time employees that address the maintenance of the fields.

EPI-CENTER SPORTS & ENTERTAINMENT COMPLEX

SANTA ROSA, CALIFORNIA

FACILITIES:

The Epi-Center is a 130,000-square foot complex that is currently being developed in Northern

California. The Center has been designed with the purpose of being a family entertainment center. The

facility will include indoor soccer fields, a hardwood basketball court, a health club, a trampoline park, a pro

shop, bowling lanes, a sports lounge, and a laser tag arena. The first phase of the project was completed and

opened in Fall of 2016.

OPERATIONS:

The Epi-Center is privately owned and managed.

FURTHER BACKGROUND:

The facility is still under construction and is being converted from a former wine

warehouse. When the entire complex is completed it is projected to employ over 250 people. The facility

offers both sports performance and entertainment under one roof. Total cost of the development of the Epi-

Center included the $10 million purchase of the land and existing warehouse by Epi-Center LLC and an $8

million investment for renovating the site.