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STRENGTHEN CAIPA’S AND THE REGION’S CAPACITY TO ATTRACT
FOREIGN DIRECT INVESTMENT
During the period under review, Caribbean Export delivered and supported a
series of initiatives aimed at achieving the outcome of strengthening the capacity
of CAIPA, regional IPAs and relevant Government ministries, to attract FDI to
the Caribbean. Interventions in this result area include the development of a
branding workplan and website for CAIPA; support for regional participation in
investment missions and tours, as well as FDI-related events; hosting of annual
general meetings for CAIPA; and the delivery of technical assistance and training
programmes to IPAs.
CAIPA BRANDING WORKPLAN AND WEBSITE
In 2011, the first phase in re-branding CAIPA and re-developing the Association’s
website commenced with the procurement of a brand expert to design the CAIPA
logo, tag line, and promotional iconography. This work was initiated with the
objective of increasing the visibility of the region as a destination for investment,
in additional to drawing attention to the work being done by Caribbean IPAs in
this regard. The re-development of CAIPA’s website was undertaken with a view
to establishing the CAIPA brand, communicating the competitive advantages of
the region, providing relevant, quality and timely information to users about
investment opportunities, and creating a platform for learning, promotions
and feedback. Work in these areas was completed in 2012 and further resulted
in the creation of brand positioning, brand rationale, brand statement, and
communication channel for CAIPA.
Additional information on these elements can be viewed at
http://www.caipainvest.orgAn 8-minute video, which highlights brands in the Caribbean and success stories,
was also developed in 2015 as a promotional tool to be used by Caribbean Export
and CAIPA during outward missions. The video was also sub-titled in Spanish in
an effort to target Spanish investors and is hosted on the Caribbean Export and
CAIPA websites. The Agency further supported CAIPA in its bid to strengthen its
brand awareness. Outwardmissions to conferences held by theWorld Association
of Investment Promotion Agencies (WAIPA) and UNCTAD’s World Investment
Forums have been supported on an annual basis.
INSTITUTIONAL SUPPORT
TO CAIPA
From 2012-2015, Caribbean Export
supported CAIPA in the hosting of five
CAIPA General Assemblies in Bahamas,
Belize, Curacao, the Dominican
Republic, and Guyana. The purpose of
the meeting were to strengthen the
network of IPAs who are members
of CAIPA; build the institutional
capacity of the Association, thereby
establishing the General Assembly as
the highest decision making authority
for CAIPA; and determine priorities for
the next year’s work programme. The
event generates discussion around the
advancement of initiatives to promote
the region; the networking of CAIPA
members; increasing understanding
of regional investors and their
expectations of IPAs; engendering an
exchange of information on regional
bestpractices in investmentpromotion;
discussing plans for the hosting of
elections for the CAIPA Board of
Directors; proposing initiatives towards
the implementation of the RIPS; and
planning for the inaugural Regional
Investor of the Year Awards (RIYA);
and. One hundred and five (105) IPA
and regional and international agency
representatives have participated in
the annual event.
ENHANCING COMPETITIVENESS
AND PROMOTING INNOVATION