57 / 104
57
Caribbean Export Radio Series - Pulse
of the Caribbean
During the period October 24-27,
2016, Caribbean Export attended the
Caribbean Broadcasting Union’s (CBU)
47th Annual General Assembly in Cuba,
to introduce and launch the Pulse of
the Caribbean radio series to regional
media houses and stakeholders. The
objective of the intervention was to
educate the regional media about
the work of Caribbean Export, and to
present the radio series to participants
in order to secure buy-in to carry
the programme on their respective
networks. The occasion was also used
togatherfeedbacktoinformproduction
and the programme’s success.
Pulse of the Caribbean is a part of
a comprehensive communications
strategy that has been developed and
implemented to raise the public profile
of Caribbean Export, as well as facilitate
the promotion of trade and exports
in CARIFORUM States. The regional
media has a key role in supporting the
Agency to fulfill its objectives and can
be used to cultivate the fostering of an
export-focused regional private sector.
As such this programme is designed
to:
• Raise the profile of trade and
export with the mass market
• Foster a export-led private sector
• Increase exports from the
Caribbean
• Increase the utilization of the
CARIFORUM-EU EPA
Subsequent to the presentation and ensuing discussions, a number of radio
stations signalled their interest in carrying the radio series as a part of their
programming, and follow up meetings with these stations have been scheduled.
Further, new relationships with regional media representatives were established,
and it is anticipated that this will facilitate the Agency in communicating with
regional exporters in the future.
As it relates to results under Market Intelligence, during the period under review,
215 firms have accessed Caribbean Export’s market intelligence system through
the Online Business Information Centre (OBIC), and 31 BSOs are currently making
use of information available therein. Further, 195 requests have been fielded by
the Caribbean Exporter’s helpdesk which takes in account email, telephone, and
face-to-face requests.
Overall, under the 10th EDF RPSDP, Caribbean Export has commissioned the
following studies, which are also available within the Agency’s market intelligence
system:
• Agro-Processing Study on EU Market Entry Requirements
• Assessment of the Tariff Principles and Practices of CMOs and to
Recommend a Regional Tariffs System for the Caribbean
• Assessment of Framework and Opportunities for Enhancing Export Trade
between Guyana-Suriname-Brasil
• Business Opportunities for CARICOM Firms in the Dominican Republic
• Export Value for Music Industry including IP Value
• Feasibility Study for a Haitian Design Production Centre;
• Feasibility Study on Proposed Financial Services Secretariat;
• Feasibility Study on the Establishment of a Technical Management Unit in
the FCORs
• Incentive Benchmark Study for CARIFORUM
• Investor Perception Survey for CARIFORUM
• Intellectual Property Roadmap for CARIFORUM Countries
• Legal Opinion on the Imposition of the Octroi de Mer by the French
Caribbean Outermost Regions on Products Originating from CARIFORUM
States
• Market Assessment of CARICOM Private Sector Opportunities
• Market Assessments in Select Niche Sectors and EU countries
• Market Research Study for Caribbean Health and Wellness Tourism Sector
• Public-Private Dialogue: A Roadmap for Re-Engagement
• Shipping And Freight Transportation within the Caribbean Region
• Towards a Strategy for the CARIFORUM Higher Education Sector
PROMOTING TRADE
AND EXPORT DEVELOPMENT