68 / 191
2010 Best
Practices Study
Agencies
with Revenues
Between
$2,500,000 and
$5,000,000
68
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Mgmt. Perspectives
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Staff Service Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$2,168,517
$1,731,487
$2,120,638
Greater than $25,000
% of Book
25.4%
27.8%
41.1%
# of Accounts
10.1
9.2
12.9
Total Revenue
$567,294
$480,795
$870,757
Revenue per Account
$56,398
$52,260
$67,501
Between $10,000 and $25,000
% of Book
15.8%
13.8%
15.5%
# of Accounts
24.2
26.2
22.0
Total Revenue
$353,504
$264,980
$329,523
Revenue per Account
$14,604
$10,105
$14,978
Between $5,000 and $10,000
% of Book
13.0%
15.5%
11.9%
# of Accounts
41.5
44.2
34.6
Total Revenue
$281,991
$267,816
$252,694
Revenue per Account
$6,797
$6,059
$7,303
Less than $5,000
% of Book
45.7%
43.0%
31.5%
# of Accounts
2,081.9
1,380.1
888.4
Total Revenue
$992,037
$744,394
$667,663
Revenue per Account
$477
$539
$752
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$545,538
$219,406
$561,978
Greater than $25,000
% of Book
32.7%
25.8%
25.9%
# of Accounts
4.4
2.0
4.1
Total Revenue
$199,825
$65,927
$145,709
Revenue per Account
$45,831
$32,964
$35,323
Between $10,000 and $25,000
% of Book
20.3%
19.3%
23.4%
# of Accounts
8.0
3.2
8.9
Total Revenue
$119,201
$49,386
$131,499
Revenue per Account
$14,900
$15,596
$14,817
Between $5,000 and $10,000
% of Book
16.5%
16.0%
23.2%
# of Accounts
14.7
6.2
18.8
Total Revenue
$93,220
$40,839
$130,241
Revenue per Account
$6,356
$6,623
$6,946
Less than $5,000
% of Book
30.5%
39.0%
27.5%
# of Accounts
210.6
180.3
223.3
Total Revenue
$179,357
$99,821
$154,530
Revenue per Account
$852
$554
$692