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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

100

Analysis of Agencies with Revenues Between $10,000,000 and $25,000,000

2011 Best

Practices Study

Agencies with

Revenues Between

$10,000,000 and

$25,000,000

Revenues

(% by Source)

Average

+25% Profit

+25% Growth

Property & Casualty

Commercial Commissions & Fees

49.5%

41.4%

48.7%

Bonds

2.3%

1.9%

2.4%

Personal Commissions

14.6%

23.3%

13.1%

Value Added Services

0.7%

1.0%

1.6%

Contingent/Bonus

7.8%

8.4%

7.1%

Total P&C

74.9%

76.0%

72.9%

Life & Health/Financial

Group Medical Commissions & Fees

14.5%

12.9%

13.6%

All Other Group Commissions & Fees

5.9%

4.3%

7.5%

Individual L&H Commissions & Fees

1.7%

3.2%

2.5%

Bonus/Overrides

1.6%

2.5%

1.8%

Total L&H/Financial

23.7%

22.9%

25.4%

Investments

0.8%

0.6%

1.0%

Miscellaneous

0.7%

0.4%

0.8%

Gross Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

2.0%

0.5%

2.2%

Net Revenues

98.0%

99.5%

97.8%

Revenue by Source

(% of Gross Revenues)