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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

2

Analysis of Agencies with Revenues Under $1,250,000

2011 Best

Practices Study

Agencies with

Revenues

Under

$1,250,000

Average

+25% Profit

+25% Growth

Growth

Organic Growth By Line of Business**

Commercial P&C

-6.9%

-8.4%

7.7%

Personal P&C

5.5%

7.9%

7.7%

Group Medical

-1.1%

0.7%

5.5%

All Other Group

-0.4%

*

*

Total Organic Growth

-1.9%

0.5%

9.1%

Profit

Pro Forma Pretax Profit

26.0%

44.6%

27.6%

Pro Forma EBITDA

28.5%

45.2%

28.2%

Rule of 20 Score

12.9

24.3

26.3

Financial

Average

Top 25%

Current Ratio

1.18:1

1.98:1

Receivable/Payable Ratio

65.1%

0.5%

Accounts Receivables > 60 Days

46.2%

9.7%

Accounts Receivables > 90 Days

17.2%

2.0%

Productivity

Average

+25% Profit

+25% Growth

Revenue per Employee

$116,963

$146,713

$118,983

Compensation per Employee

$64,086

$62,710

$54,248

Spread per Employee

$52,877

$84,003

$64,735

Annual New Commission Generated per Validated Producer

Average

Top 25%

Commercial P&C

$41,133

$88,692

Personal P&C

$22,083

$38,292

Life & Health/Financial

$27,167

$50,375

Commissions Serviced per Service & Sales Support Staff

Average

Top 25%

Commercial P&C

$188,682

$355,518

Personal P&C

$158,720

$323,938

Life & Health / Financial

$183,316

$251,286

Key Benchmarks at a Glance

* Insufficient Data

**Excludes any acquired revenue