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Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

5

2011 Best

Practices Study

Agencies with

Revenues

Under

$1,250,000

Revenue by Account Concentration

Average

+25% Profit

+25% Growth

% of Revenue Derived from:

Largest Account

3.7%

3.3%

2.5%

High

10.5%

Low

1.2%

10 Largest Accounts

13.7%

11.9%

9.4%

High

43.7%

Low

1.5%

Average

+25% Profit

+25% Growth

“Other” Group Revenue* (% from source)

Life

53.9%

59.7%

99.7%

Disability

15.0%

23.3%

0.0%

Dental & Vision

13.1%

2.3%

0.0%

Retirement/Pension

0.0%

0.0%

0.0%

Worksite/Voluntary/Supplement

13.1%

1.7%

0.0%

Long-Term Care

4.9%

13.0%

0.3%

Employee Benefits TPA

0.0%

0.0%

0.0%

All Other

0.0%

0.0%

0.0%

What the Typical Transactions Looked Like

Revenues Acquired per Transaction

Multiples of Revenue Paid

Average

$172,293

Average

1.1x

High

$294,000

High

0.2x

Low

$70,000

Low

2.0x

Acquired Revenues

% of Agencies

Acquiring

Average

Commissions

Acquired

Percentage of

Net Revenues

Acquisitions Made in Last 12 Months

8.1%

$110,910

11.8%

Revenue by Acquisition

*Excludes Group Medical