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Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

3

2011 Best

Practices Study

Agencies with

Revenues

Under

$1,250,000

A. Average Total Revenues: $783,786

B. Population Density of Metropolitan AreasWhere Home Office is Located

Average

+25% Profit

+25% Growth

Less than 50,000

48

48.6%

42.6%

43.9%

50,000 – 250,000

27.0%

27.7%

28.1%

250,000 – 1,000,000

13.5%

17.0%

17.5%

More than 1,000,000

10.8%

12.8%

10.5%

C. Corporate Structure

C

36.1%

34.8%

34.5%

S

50.0%

50.0%

47.3%

Partnership

2.8%

2.2%

3.6%

LLC

8.3%

10.9%

12.7%

Sole Proprietorship

2.8%

2.2%

1.8%

Average Number of Agency Locations

(Main Offices and Branch Offices)

1.4

1.1

1.6

# of States Offices are Located in

1.0

1.1

1.1

Agency has an ESOP

0.0%

0.0%

0.0%

% of Stock Owned by ESOP

0.0%

0.0%

0.0%

D. Shareholders

Number of Shareholders (excluding ESOP)

1.9

2.3

2.0

High

6.0

Low

1.0

E. Ownership Percentage

% Owned by Largest Shareholder

79.2%

71.6%

86.3%

High

100.0%

Low

30.0%

F. Shareholder Age

Current Age of Largest Shareholder

52.2

51.6

51.6

G. Parent Corporation

Average

“Other” included

Holding Company.

% of Agencies Owned by Another Corporation

5.6%

Description of Parent Corporation

Financial Institution

50.0%

National Broker

0.0%

Other

50.0%

H. Member of Group

% of Agencies Belonging to a Franchise, Cluster,

Alliance/Network or Aggregator Group

32.4%

“Groups”consisted of Georgia Agency Partners, 3-S Group, Smart

Group, LLC, Shared Agency Services, Consolidated Agencies,

LLC, Northern New England Insurance Group, Iroquois, Stateline

Group, SIAA, and Pacific Interstate Insurance Brokers.

Profile

(of Agencies in this Study Group)