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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

52

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

2011 Best

Practices Study

Agencies with

Revenues Between

$2,500,000 and

$5,000,000

Revenues

(% by Source)

Average

+25% Profit

+25% Growth

Property & Casualty

Commercial Commissions & Fees

51.9%

49.3%

53.6%

Bonds

3.0%

5.6%

3.0%

Personal Commissions

22.2%

22.1%

18.3%

Value Added Services

1.2%

4.4%

0.5%

Contingent/Bonus

8.5%

9.2%

7.1%

Total P&C

86.8%

90.6%

82.6%

Life & Health/Financial

Group Medical Commissions & Fees

8.5%

5.0%

10.5%

All Other Group Commissions & Fees

1.7%

1.0%

1.5%

Individual L&H Commissions & Fees

1.7%

2.5%

2.9%

Bonus/Overrides

0.3%

0.4%

0.7%

Total L&H/Financial

12.2%

9.0%

15.6%

Investments

0.5%

0.3%

0.5%

Miscellaneous

0.2%

0.1%

0.3%

Gross Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

1.1%

0.3%

0.0%

Net Revenues

98.9%

99.7%

100.0%

Revenue by Source

(% of Gross Revenues)