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Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

53

2011 Best

Practices Study

Agencies with

Revenues Between

$2,500,000 and

$5,000,000

Revenue by Account Concentration

Average

+25% Profit

+25% Growth

% of Revenue Derived from:

Largest Account

4.3%

5.4%

5.9%

High

20.2%

Low

1.5%

10 Largest Accounts

16.5%

14.3%

17.8%

High

39.4%

Low

3.2%

Average

+25% Profit

+25% Growth

“Other” Group Revenue* (% from source)

Life

29.4%

10.6%

27.9%

Disability

16.6%

32.8%

13.3%

Dental & Vision

26.6%

37.0%

15.7%

Retirement/Pension

4.3%

6.0%

4.0%

Worksite/Voluntary/Supplement

7.5%

3.0%

8.7%

Long-Term Care

2.3%

4.2%

5.4%

Employee Benefits TPA

4.2%

0.0%

0.0%

All Other

9.1%

6.4%

25.0%

What the Typical Transactions Looked Like

Revenues Acquired per Transaction

Multiples of Revenue Paid

Average

$85,747

Average

1.2x

High

$120,000

High

1.8x

Low

$49,636

Low

0.5x

Acquired Revenues

% of Agencies

Acquiring

Average

Commissions

Acquired

Percentage of

Net Revenues

Acquisitions Made in Last 12 Months

7.9%

$73,812

2.1%

Revenue by Acquisition

*Excludes Group Medical