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Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

51

2011 Best

Practices Study

Agencies with

Revenues Between

$2,500,000 and

$5,000,000

A. Average Total Revenues: $3,634,215

B. Population Density of Metropolitan AreasWhere Home Office is Located

Average

+25% Profit

+25% Growth

Less than 50,000

26.3%

27.1%

27.6%

50,000 – 250,000

34.2%

31.3%

32.8%

250,000 – 1,000,000

13.2%

10.4%

10.3%

More than 1,000,000

26.3%

31.3%

29.3%

C. Corporate Structure

C

26.3%

25.0%

22.4%

S

52.6%

52.1%

53.4%

Partnership

2.6%

4.2%

3.4%

LLC

18.4%

18.8%

20.7%

Sole Proprietorship

0.0%

0.0%

0.0%

Average Number of Agency Locations

(Main Offices and Branch Offices)

1.7

1.8

2.0

# of States Offices are Located in

1.1

1.0

1.1

Agency has an ESOP

13.2%

10.0%

0.0%

% of Stock Owned by ESOP

73.8%

100.0%

0.0%

D. Shareholders

Number of Shareholders (excluding ESOP)

3.0

3.4

2.4

High

7.0

Low

1.0

E. Ownership Percentage

% Owned by Largest Shareholder

59.6%

62.2%

59.9%

High

100.0%

Low

12.0%

F. Shareholder Age

Current Age of Largest Shareholder

54.2

59.2

55.2

G. Parent Corporation

Average

“Other” included a Family Holding

Company.

% of Agencies Owned by Another Corporation

8.8%

Description of Parent Corporation

Financial Institution

66.7%

National Broker

0.0%

Other

33.3%

H. Member of Group

% of Agencies Belonging to a Franchise, Cluster,

Alliance/Network or Aggregator Group

13.2%

“Groups”consisted of Combined Agents

of America, Insurors Group, and Shared

Agency Services.

Profile

(of Agencies in this Study Group)