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Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

69

2011 Best

Practices Study

Agencies with

Revenues Between

$2,500,000 and

$5,000,000

Average

+25% Profit

+25% Growth

Carrier Representation

Personal Lines P&C

National

5.4

6.2

5.0

Regional

4.9

4.8

7.2

Total

10.3

11.0

12.2

Commercial Lines P&C

National

8.7

9.0

12.2

Regional

8.6

5.6

13.3

Total

17.3

14.6

25.5

Group L&H / Financial

Total

12.6

10.4

8.0

Average

+25% Profit

+25% Growth

Commission Income Derived from Top Carriers

% of Net Rev from Top P&C Carrier

18.0%

14.2%

17.4%

% of Net Rev from Top 3 P&C Carriers

36.2%

31.1%

36.4%

% of Net Rev from Top L&H/F Carrier

5.6%

2.3%

9.1%

% of Net Rev from Top 3 L&H/F Carrier

8.4%

3.7%

12.2%

Carriers

Revenue from Top Carriers

Revenues from Top P&C Carrier–Breakdown By Line of Business