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Station Area Master Plan – Transportation Context

Page | 1-35

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Encouraging residents to use their off-street parking spaces/garages for vehicle

parking, and not for other types of storage, by organizing neighborhood clean-

out days with free hauling service

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Enforcing existing time limits along two-hour parking zones

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Expanding the area of the two-hour parking zone south along Monterey Road to

ensure that the prime parking spaces are not used by employees or other long-

term parkers

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Installing parking meters on downtown streets to encourage more turnover as

well as serve as enforcement for time limits. Money collected from the meters

could go into a parking benefit district.

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Increasing or removing the parking time limits in the parking garage to

encourage long-term parking to be located there

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Creating private-public partnerships to allow public parking in private lots during

weekday evenings, on weekends, and during special events

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Working with property owners to improve the lighting and pavement conditions

of private parking lots

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Working with private property owners and business to identify appropriate

locations for a unified valet parking system

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Coordinating with businesses and designating appropriate dual valet and

accessible parking drop-off areas on public streets for businesses that offer these

services

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Working with private property owners to bring non-conforming parking lots into

compliance with accessible parking spaces when lots redeveloped or building

permits are required for improvements

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Improving parking wayfinding signage and installing signs (at facility entrances or

at gateways to the Downtown) that indicate the number of available spaces in

large public parking facilities

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Reinstating an in-lieu fee for all types of new development or creating a parking

benefit district for all redevelopment within Downtown as a funding program for

future public parking facilities. Refer to Recommended Improvements Chapter of

this Plan.

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Creating a Parking Benefits District (PBD) which would ensure all revenue

generated by parking meters, residential parking permits, or new development