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Station Area Master Plan – Transportation Context

Page | 1-35

Encouraging residents to use their off-street parking spaces/garages for vehicle

parking, and not for other types of storage, by organizing neighborhood clean-

out days with free hauling service

Enforcing existing time limits along two-hour parking zones

Expanding the area of the two-hour parking zone south along Monterey Road to

ensure that the prime parking spaces are not used by employees or other long-

term parkers

Installing parking meters on downtown streets to encourage more turnover as

well as serve as enforcement for time limits. Money collected from the meters

could go into a parking benefit district.

Increasing or removing the parking time limits in the parking garage to

encourage long-term parking to be located there

Creating private-public partnerships to allow public parking in private lots during

weekday evenings, on weekends, and during special events

Working with property owners to improve the lighting and pavement conditions

of private parking lots

Working with private property owners and business to identify appropriate

locations for a unified valet parking system

Coordinating with businesses and designating appropriate dual valet and

accessible parking drop-off areas on public streets for businesses that offer these

services

Working with private property owners to bring non-conforming parking lots into

compliance with accessible parking spaces when lots redeveloped or building

permits are required for improvements

Improving parking wayfinding signage and installing signs (at facility entrances or

at gateways to the Downtown) that indicate the number of available spaces in

large public parking facilities

Reinstating an in-lieu fee for all types of new development or creating a parking

benefit district for all redevelopment within Downtown as a funding program for

future public parking facilities. Refer to Recommended Improvements Chapter of

this Plan.

Creating a Parking Benefits District (PBD) which would ensure all revenue

generated by parking meters, residential parking permits, or new development