14 / 83
14
The next table and line graph below illustrate various market metrics to evaluate the total
existing and total potential audience for communications via assets/channels managed by
community members/organizations.
All figures have been rounded to the nearest five, for clarity
.
ASSET
COUNT
NOTES
Morgan Hill Times Twitter Followers
1,815
8,829 Tweets
Morgan Hill Life Facebook Page Likes/Fans
1,250
Downtown Association Facebook Page Likes/Fans
3,660
1,765 are Residents (48.2%)
Downtown Association Twitter Followers
125
988 Tweets
Downtown Association Instagram Followers
290
126 Posts
Historical Society Facebook Page Likes/Fans
890
435 are Residents (48.8%)
Library Facebook Page Likes/Fans
1,420
Chamber of Commerce Facebook Page Likes/Fans
3,270
1,360 are Residents (41.6%)
School District Facebook Page Likes/Fans
850
37,880
24,000
20,870
15,830
13,800
13,535
12,900
8,715
7,900
4,395
2,650
2,600
1,690
1,060
1,025
380
[VALUE]
360
320
260
255
240
180
180
160
55
City Population (per 2010 Census)
Residents on Facebook
Registered Voters
RecPro: Total Members
Constant Contact Subscribers
Water Bill Accounts
Number of Households (per 2010 Census)
Police Facebook
Police Twitter
Aquatics Center Facebook
City’s Facebook
CRC Facebook
Community & Cultural Center Facebook
Nixle Subscribers
Police Instagram
Centennial Recreation Senior Center Facebook
City’s Twitter
Environmental Services Division Facebook
Splash Aquatics Facebook
City's Instagram
Skate/BMX Park Facebook
Economic Development Facebook
@MorganHillDT Twitter
CRC Instagram
Aquatics Center Instagram
Youth Action Council Facebook
Morgan Hill By The Numbers
City-owned assets (as of Nov. 1, 2016)