Morgan Hill Comms. Assessment-v3

Website Traffic by Geographic Origin

Most website analytics systems make a best guess effort to determine the geographic location

of a visitor to the website. This is accomplished by matching a database of source IP addresses

with general geographic locations. Piwik notes: “If you are using GeoIP it is possible you will

still see many of your visits as located in an “Unknown” region or city.

Figure 4 shows that

traffic (determined here by Visits count) over the past six months has largely come from

“Morgan Hill” and nearby communities.

Figure 4 Top 5 City locations of website visitors from 5/1/16 - 11/1/16

Referrals and Site Search

The data below notes how much traffic search engines and social networks are generating to the

City website, search terms that are bringing visitors to the website, and search terms being used

on the website itself.

In the past six months (May 1, 2016 – Nov. 1, 2016), Google searches accounted for just over

35% (119,599 out of 340,111) of all Visits to the website, followed by Yahoo! (1.5%) and Bing

(1.3%). This ratio somewhat mirrors the global market share of those three search engines:

76.0%, 6.56% and 8.28% respectively

Figure 5 Visits to the site frommajor search engines from 5/1/16 - 11/1/16

The top 10 search terms bringing visitors to the City website are:

city of morgan hill, morgan

hill ca, morgan hill aquatics center, morgan hill, morgan hill aquatic center, city of morgan hill

jobs, morgan hill police department, morgan hill water park, morgan hill community center,

morgan hill California, morgan hill aquatics.