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Samsung
Partners with
Emerging
German Artists
to Produce
‘The Origin of
Quantum Dot’
Exhibition at IFA
2016
Samsung Electronics, the global TV industry leader,
is elevating its presence at IFA 2016 with a special
exhibition designed by a team of rising German artists.
The installation, entitled The Origin of Quantum Dot,
showcases the beauty of Samsung’s SUHD TVs with
Quantum dot display, while incorporating video, lighting
and musical elements.
The Origin of Quantum Dot is a stained glass-inspired
art installation designed by Andreas Nicolas Fischer,
Schnellebuntebilder, Christopher M. Bauder and Kling
klang klong. The artists came together from different
creative backgrounds – including sound, media art and
sculpture – to build the unique work of art. The piece
contains 45 SUHD TVs and 9,000 shards of stained
glass.
“We designed The Origin of Quantum Dot exhibition,
the largest we’ve ever produced, so that visitors at IFA
can directly experience the visual excellence of the
premium SUHD TV with Quantum dot display,” said
HS Kim, President of the Visual Display Business at
Samsung Electronics. “We are proud to have partnered
with such talented, local artists to bring this visual
concept to life.”
Samsung’s IFA Exhibition to Highlight Innovative Home
Entertainment Features
The Rethink Zone, which is located in the center of the
Samsung booth at IFA, introduces innovative products
with convenient, functional features to make day-to-
day life easier for consumers. Additionally, the zone
will highlight how these products have impacted the
home entertainment and appliance industries. Visitors
will have an opportunity to learn more about Samsung’s
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