2017 March Board Book

National Television:

National TV is a key driver of awareness of the seals, which continues to be positive. Our

campaign, Return to Real, launched in August 2015 and featured four TV commercials that ran

throughout the end of 2016. For 2017, we’ve carried through the Return to Real message with

four new TV spots that will run throughout the year and also live on YouTube and

The new work is similar to last year, but has more emphasis on relatable, human moments and

also features four new farm families. The first two spots launched on January 2. The first spot,

titled “Bribe,” features a child who has grown bored while working on his science project, but

Mom offers him a delicious yogurt parfait as incentive to successfully finish his work. And the

second spot, titled “Respect the Tortilla,” pays homage to three varieties of Hispanic cheeses

that are used to make a mouthwatering enchilada dish. The other two spots, “Dad’s Pancakes”

(Butter) and “Artisanal” (Ice Cream), will also mix in throughout the year.