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3
Website Traffic:
In the second half of 2016 we saw web traffic jump to levels comparable with past years. We
are continuing our “always on” approach for search and social in 2017. It’s important to note
that in 2016 we shifted our content strategy and instead of focusing on growing visitors to the
site, we decided to aim for higher engagement across channels where our content appears. We
were able to maintain a solid share of visitors as compared to past years, but where we really
saw success was engagement on social as well as the equity earned through our digital
partnerships. In 2017, we will continue to monitor interaction and engagement across all social
channels and through our digital partnerships to ensure we are getting solid engagement with
Real California Milk across all channels.
0
50,000
100,000
150,000
200,000
250,000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Unique Visitors By Month
2014
2015
2016
YEAR
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
YTD
2014
42,266 38,373 44,075 39,060 35,926 74,985 130,301 50,497
97,077
88,089
118,646 126,997 759,295
2015
42,384
41,490
55,251
40,229
37,829
36,349
35,992
81,890 144,966 157,645 172,661 214,202 846,686
2016
10,599
8,192
9,754
17,456
28,350
53,592
51,352
148,482 111,860 183,747 155,249 91,798 778,633