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Communications Services Program
REPUTATION MANAGEMENT
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Importance
Tap real farmers to help share narrative about California dairy farming and meet
consumer demand for food transparency
Keep dairy farmers, industry partners and CMAB staff up-to-date on news and trends
impacting the dairy business
Align with industry stakeholders on issues messaging and process
Dairy Farmers Social Team
CMAB mobilized a group of five socially active California dairy farmers to share the
positive California dairy story on their social channels using the hashtag #CADairy. The
group aims to address consumer concerns about animal welfare, sustainability and more.
To help support the group and encourage active participation, CMAB shared weekly
content recommendations, as well as hosted a check-in hour to provide individual
feedback on social engagement, recommendations for increased engagement, and answer
questions.