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Daily Monitoring & Social Listening
CMAB monitored traditional and social media daily, tracking Real California Milk
proactive coverage, dairy and food industry trends, and issues (food safety,
environmental, animal care, drought, etc.). The team provided an analysis and POV on
impacts pertaining to the California dairy industry, in addition to recommendations for
amplifying positive stories on Real California Milk owned social channels.
California Dairy Communicators
CMAB convened a meeting of the California Dairy Communicators group to exchange
information and address issues that are/potentially impacting different industry groups.
CMAB also developed a crisis response protocol for this group for the industry to have a
unified voice and approach.
CALIFORNIA & NATIONAL INITIATIVES
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Importance
Build awareness of and preference for the Real California Milk seal/product with the seal
by sharing authentic dairy farm family legacy stories and dairy nutrition information
backed by science
Leverage a trusted health advisor to counsel peers about the importance of dairy
nutrition, utilizing new scientific research about whole milk and flavored milks
Share inventive holiday entertaining serving ideas using dairy foods – created by
influencers – to drive awareness and purchase of products carrying the Real California
Milk seal