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Dairy Nutrition Education for Families
Health Professional Newsletter: “Healthy Eating Guidance about Whole Fats and
Flavored Milk”
CMAB shared new scientific research about the benefits of whole milk dairy fats and
flavored milks with 6,750 members of the National Association of Pediatric Nurse
Practitioners (NAPNAP) via its e-newsletter. The article shared referenced information
around disease prevention and overall diet quality when kids consume dairy foods.
Health Professional Presentation: “Setting Families Up for Nutrition Success”
Nurse Barb Dehn spoke to more than 100 physicians and nurses about dairy nutrition
during a symposium held in San Diego. Barb discussed new science based research
around whole dairy fats on cardiovascular health, nutrient needs for overall family
wellness, and a comparative analysis of dairy and non-dairy beverages.
Patient Focused Blog & Social Posts: “Student Athletes in Your Family”
Nurse Barb Dehn shared scientific information about the importance of milk nutrients for
young athletes and milk’s role as a sports recovery drink in the “Student Athletes in Your
Family” blog post. Nurse Barb amplified blog content on her Twitter and Facebook
pages.
Consumer Media Coverage: Healthy Holidays
Registered Dietitian Patricia Bannan shared ideas for a protein-packed breakfast with
dairy on
FOXNEWS.com, while her Ricotta, Cranberry and Pear Mini Tarts recipe
(created for CMAB) was featured on The Daily Meal. Additionally, Patricia posted
recommendations on her social media channels to help followers enjoy a healthy holiday
season by entertaining with dairy.
Holidays with Real California Butter
Multi-Media News Release: “Holidays Made Easy”
“Holidays Made Easy: 6 Food Gifts, Recipes and Pro Entertaining Tips Using Kitchen
Staples California Butter, Cheese & Milk” offered consumers easy ways to incorporate
Real California dairy foods in holiday gifts, recipes and festive décor. Content included
ideas for a California Cheese wreath, Squash Butter, California Cheese Board and
traditional Milk Jam.
Twitter/Pinterest Party: “Fill Your Home with Holiday Cheer”
Holiday tips enticed 165 moms and other consumers to gather on social media to share
ideas and recipes for a memorable season starring Real California butter and other dairy
foods as a holiday staple. The event also provided an engagement opportunity between
California dairy processors and consumers. More than 3,000 Tweets were logged, with
over 50% engagement on each post, reaching 24.9 million impressions; #cadairyholidays
was one of the Top 40 trending hashtags during this time period.
Food52 Video: Squash Butter