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Kids Milk Marketing
FUEL UP TO PLAY 60 (FUTP 60)
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Importance
Highlight California dairy farmers’ commitment to supporting in-school nutrition
and physical activity programs
Connect dairy producers and educators to learn from each other and encourage
program support
Provide visibility for dairy processors
Hometown Grants
CMAB, in partnership with the San Diego Chargers, Los Angeles Rams, San Francisco 49ers
and the National Foundation on Fitness, Sports & Nutrition, presented three $20,000 grants
to school districts representing NFL team regions. The financial and in-kind resources were
awarded to support student health and wellness programs.
San Diego Chargers
On October 25th, a celebration took place at Logan K-8 School within San Diego
Unified School District. The school is planning to use a portion of funds to purchase a
“Rock the Bike,” which is a stationary bike with a pedal-powered blender attached to
make smoothies. San Diego Chargers players Joshua Perry, Tyrell Williams and King
Dunlap taught students how to make their favorite healthy smoothie, featuring Real
California dairy products, on the bike. Representatives from Hollandia Dairy attended
the event and provided dairy products. Media coverage included:
CBS 8
NBC 7
Good Morning San Diego
Chargers social media channels and website
Los Angeles Rams
LA’s BEST After School Enrichment Program was the grant recipient on November
17 at Limerick Elementary School in Canoga Park. The celebration took place at an
after school program where students were encouraged to fuel up with California milk
after being active for 60 minutes a day. Los Angeles Rams players Johnny Hekker,
Michael Jordan and Jamon Brown shared their favorite meals, featuring Real
California dairy products, which helps keep them strong and ready for games.
Following the skills and drills portion of the event, Rams players and California dairy
producers distributed Real California milk and yogurt to the students. Media coverage
included:
CBS LA
LA’s BEST social media channels and website
Rams social media channels and website