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Retail Update
Texas Promotion
The Hispanic brands Lenten Texas promotion is almost fully in place and ready for launch.
Two of our four Hispanic brands are each committing $50,000 for :30/:30 radio, where the
first thirty seconds will be a
CMAB spot, followed by
their own thirty-second ad
where they can talk about
specific products and
retailers. Other elements of
the program include digital
coupons embedded in on-
line recipes, point of sale
materials (to include recipe
cards) and grocery cart ads,
as well as instant
redeemable coupons on
relevant products. The
theme of the promotion is
“Say Hola to Real Mexican
Flavor.”
Trial Sample Program
Bob Constantino is developing a new trial program that could dramatically reduce demo
sampling costs by replacing some of our costly demos with a more economical version that
the cheese manufacturers fill with their own product and ship directly to retailers to be
placed on the deli counter. Early feedback from processors is very positive. A sample
picture is included below: