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San Francisco 49ers
On December 15
th
, Gilroy Unified School District received their grant at Ascencion
Solorsano Middle School in front of 100 6
th
graders. At the celebration, students
participated in indoor skills and drills and were encouraged to fuel up with California
milk before heading back to class. Sourdough Sam and the Gold Rush were on-site,
along with 49ers alumni Guy McIntyre, to tout the importance of healthy eating and
physical activity. Media coverage included:
NBC 5
California Dairy Magazine
National Foundation on Fitness & Sports Nutrition social channels
49ers social media channels
Educator/Influencer Outreach
CMAB partnered with the Oakland Raiders to host a Farm-to-School event for area
educators and farmers. Prior to the Raiders vs. Bills game at
O.coStadium,
participants were escorted to seats in the field level lounge to discuss ways to promote
healthy eating and physical activity at school sites. The event allowed dairy producers
to learn more about Fuel Up to Play 60 activations and share the importance of dairy
nutrition and on-farm practices.
Additional activities include
Continued participating with the Local School Wellness Policy Collaborative and
Action for Healthy Kids.
Reviewed and processed grant funding applications from schools for fall funding
cycle. A total of four grants were approved, focused on dairy optimization.
Secured California FUTP 60 students to participate in Play 60 games with the San
Francisco 49ers and San Diego Chargers.
Finalized placement of NFL Flag Football kits at Oakland and San Diego Unified
School Districts.
Facilitated FUTP 60 trainings with Dairy Council Community Nutrition Advisors to
review the program, goals, plays and how to work together to align with Smarter
Lunchroom goals.
Coordinating placement of $40K in unused en español funds with the Madera Unified
School District. A total of 15 schools will implement Healthy Foods Everywhere in
School play and any Physical Activity play they choose with projects being
implemented between January and June 2017. The CMAB is working with Dairy
Council of California to coordinate an announcement of the grant/project in
cooperation with a demonstration by the Mobile Dairy Classroom.
Participated in December national school foodservice training in Chicago to learn
about National School Food Service Regulations and best practices for Dairy
Optimization.