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MODERN QUARRYING
October - November 2016
REGULAR UPDATE
ASPASA
“The process of branding therefore
needs to be taken to a recruitment level if
the industry is to thrive in future. The value
of our industry’s brand should therefore
reflect the needs of potential employees.
“Employers and industries that have
‘high employer brand value’are perceived
by potential employees as more attrac-
tive than those with lower brand values.
A potential employee’s appraisal of an
employer brand is therefore prompted
by factors including their awareness and
perceptions of the employer brand, which
may be developed by word of mouth,
personal experience and marketing
strategies.”
He says branding theory and practices
should therefore be expanded to differen-
tiate firms and the industry to make them
desirable from an employee perspective.
Just as traditional advertising communi-
cates characteristics of a product to con-
sumers, so too should employer branding
be applied to recruitment, and jobs
should be regarded as products to attract
current or potential employees.”
Pienaar suggests that the aggregate
industry apply the followingmethodology
to attract new blood:
P
Provide a positive work environment
R
Recognise, reward and reinforce the
right behaviour
I
Involve and engage
D
Develop skills and potential
E
Evaluate and measure
“Under the final E, we need to conduct
employee satisfaction surveys at least
once a year; initiate interviews and sur-
veyor concerning the real reasons people
come to and leave an organisation; and
improve hiring processes to create a bet-
ter match between the individual’s talent
and job requirements.
“Also to provide flexible work arrange-
ments for working parents and older
workers; hold managers responsible
for retention in their departments; start
measuring the cost of turnover; and
focus on the key jobs that have the most
impact on profitability and productivity,”
Pienaar says, adding that it is also worth-
while to examine those departments
that have the highest turnover rates and
design an effective employee orientation
programme.
He says that big changes are happen-
ing on the technology front and that it is
dramatically changing the way compa-
nies work and the way we do things.
In his recently published book
The
Fourth Industrial Revolution
, which formed
the backdrop for discussions at the World
Economic Forum (WF), Klaus Schwab,
founder and executive chairperson of
the WEF argues that: ‘Of many diverse
and fascinating challenges we face today,
the most intense and important is how
to understand and shape the new tech-
nology revolution, which entails nothing
less than a transformation of mankind. We
are at the beginning of a revolution that
is fundamentally changing the way we
live, work and relate to one another. In its
In its ongoing effort to mitigate risks
on quarries, Aspasa has just released a
comprehensive Best Practice Guideline
on dealing with vehicle management in
quarries (Photo Dale Kelly).