Perspectives Issue 2 / December 2016

24-25 / 36

Materials available to support you in
promoting Cranfield
We have a suite of printed and digital materials to help you effectively promote Cranfield to our
external audiences. These include:
• At a Glance leaflets – providing an introductory overview of Cranfield and our expertise, positioning us as a global university in
technology and management
• Corporate and theme videos
• Corporate presentation – a set of pre-populated PowerPoint slides containing information and figures that can be used to
formally introduce Cranfield University
• Prospectus
• International student guide – for overseas students about life at Cranfield and living in the UK
• Course brochures - these group related courses into ‘clusters’ to offer our prospective students information in their areas of
interest, presenting a wider choice and introducing cross-selling opportunities
• See powerful ideas come to life – a new publication presenting Cranfield’s entire range of offerings to business customers.
You can download these from the intranet where you’ll also find details of how you can order printed copies –
Making sure you use the latest versions also ensures we are CMA compliant (see page 31).
Need promotional merchandise?
If you’re looking for Cranfield branded give-aways or corporate gifts, we now have a single supplier,
Allwag, offering a range of items.
Stock items
These are held by Allwag in their warehouse and on receipt of a purchase order can be delivered
within a couple of days. There is no minimum order for stock items. The stock items are:
• pens (giveaway) • mugs
• pens (boxed) • USBs
• lanyards • keyrings
• cotton bags • A4 zip folders
• A5 and A6 notebooks • golf umbrellas.
Approved items
Approved items are products which have been tested to ensure they work with the new marques
and assessed for quality. They are not held in stock so are produced on receipt of an order. Each
item has a different lead time which you will need to take into consideration when placing an
order. Approved items will be continually updated with new ideas.
How to order
If you would like access to the online ordering portal, please email to be set up as a user.
Why a new supplier?
Prior to tendering for our promotional goods, we were buying branded items from over 25 suppliers resulting in varying quality and
value for money. The introduction of our new visual identity provided the perfect opportunity to review our supplier situation to ensure
any new purchases align with the way we want to portray Cranfield to the world.
Creating print/digital items in our visual identity
To ensure our visual identity has the impact we hope for, it is important that we apply it carefully
according to our guidelines and brand architecture to ensure quality and consistency. We introduced
the ‘Visual Identity Assurance Process' to help with this and support you in creating the materials
that you need.
Key points of contact
• if you are in a School, you should contact your embedded marketing team
• if you are in a Professional Service Unit you should contact the Brand Marketing Team –
There’s more about the Visual Identity Assurance Process on the intranet – ‘Services’ tab > ‘Brand and Visual Identity Portal’.
It’s been just over six months since we began rolling out our new visual identity and so far we have
produced over 400 digital and printed items in our new look and feel, including this issue
of Perspectives.
Executive
Doctorate of
Business
Administration
(DBA)
Water
At a Glance
Transport Systems
At a Glance
12 13
“Theprize is fantastic, itmeans
a lot tomeprofessionally, it’s
great toknow that I’vebeen
recognised formyachievements
and Ihope itwillhelpmeenter into
a researchcareeraftermyPhD.
I'mparticularly interested inhow
pathologicalconditionsaffect the
skeletonandhope tocontinue into
acareerwithin thisfield.
I reallyenjoybeingatCranfield
andon theShrivenhamcampus,
I tried to integratemyselfas
muchaspossible,whichhas led
tomy roleas theOfficers’Mess
EntertainmentsRepresentative.
It’saprivilege tobe involvedanda
reallygoodwayofmeetingpeople
youwouldn’tusuallyhave the
opportunity tomeet.
Iattendeda lotof theadditional
osteologysessions togetpractical
hands-onexperienceof techniques
required in thefieldofphysical
anthropology.Shortlyafter I
completedmymaster’s Iwent
ondeployments toassist in the
identificationofWWIandWWII
casualtieswithRolandWessling
andDrNicholasMarquez-Grant.”
Vice-Chancellor’s
Prize 2016
Foroutstandingmarks,dedicationandcontribution
to theUniversity,wecongratulateEmmaSaunders,
winnerof the inauguralVice-Chancellor’sPrize.
EmmaSaunders
“Theprize is fantastic, itmeansa lot tome
professionally, it’sgreat toknow that I’vebeen
recognised formyachievementsand Ihope itwill
helpmeenter intoa researchcareeraftermyPhD.
I'mparticularly interested inhowpathological
conditionsaffect theskeletonandhope to
continue intoacareerwithin thisfield.”
EmmaSaunders,
ForensicAnthropologyPhD,CranfieldUniversity,currentstudent
ForensicArchaeologyandAnthropologyMSc,2015
Inour70thyear,Cranfield
introduces theVice-Chancellor’s
Prize - theonlyprizeawarded
acrossallpostgraduate taught
master'sdegreestudentsat the
University.
1 UK
No.
Thursday7July
SchoolofManagement
Graduation 2016
CranfieldUniversity
26 AnnualReview
Harvesting value from
chemicals in water
Thewastewater industry investsheavily in treatingand removing
‘contaminants’ fromwater.Butwithin thischemicalsoupareboth
usefulandpreciousnutrients,saltsandmetalswhichhave realvalue
formanufacturingandagriculture.Forexample, reliableand low-cost
suppliesofphosphate rock,magnesiumandpotassiumchloride
(Potash)are indemandamongmanufacturers;ammoniumsulphate
canbeusedasa low-cost fertiliser -ofparticularbenefit fordeveloping
countrieswhere theexpenseof fertilisers tends to limitquantities
usedand theireffectiveness.
Recoveryand reuseof rawmaterialwithin thecirculareconomyhasbeenprojected to reducecostsamong
Europe’smanufacturersbyasmuchas32%by2030and53%by2050.Ultimately theapproachalsomeans
safer,cleanerwaterand lessenergyuse.
Reclaiming the re-usablechemicals, though, isacomplexscientificchallenge.Membrane technology is
used toencouragecrystallisationandcrystalgrowth,buthowcancrystalsbeseparated reliably from the
membrane, ready for re-use?TheSCARCE (SustainableChemicalAlternatives forReuse in theCircular
Economy)proposalsetsout thecase forfindingways tocontrol theprocessofseparation,andcritically,
how theprocesscanbescaledup forwidespread industryuseoutsideof the labs.
DrMcAdamwillbe recruitingand leadinganew,experiencedand interdisciplinary, research team tostudy
and test thebehavioursofcrystalsandhow theycanbestbeharvested.
AproposalbyDrEwanMcAdam toharvest re-usablechemicals from
wastewaterhaswonamajorEuropeanResearchCouncilFrontier
Researchaward -meaningfiveyears’of funding from2016and the
opportunity tobuildaworld-leading teamand facilitiesatCranfield.The
schemeattractsmore than3,500applicationseachyear,ofwhichonly
around50 from thephysicalsciencesandengineeringare funded.
“Ourwateranddesigngroupsarepioneering
thedeliveryof thecirculareconomy through
leadership in technologyand innovation.
Our futuregrowthareasare infrastructureand
instrumentation.Wehavesecureda landmark
nationalcapital investmentaspartof theUKCRIC
groupofuniversities (theUKCollaboratorium for
Research in Infrastructure&Cities) toestablish
anumberof industrial-scale test facilities
forsensing,monitoringandevaluating
newandexistingwater infrastructures.
Thiswillbe linked toaBreakthrough
Infrastructure InnovationHub, led
byC4D (theCentre forCreative
CompetitiveDesign).”
ProfessorPaulJeffrey
DirectorofWater
33 32
Drones forassisting inseriousandcomplex
accident investigations
We lead in theutilisationofnewand innovative
drone technologywhichgivesus theedgewhen
investigatingseriousaccidentsand incidents.
Withanactiveairfieldandaccess todifferent
formsofwreckage,wecanquicklystage
accidentsites for research.Ourmodelling
techniquesprovideaccurate,measurable3D
imagesofaccidentsites.Theseopportunities
combinewithongoing investigator training
courses,so the lessons identifiedcanbe
applied inalmost real-time.
Withover50years’experience,wecoverallmodesofvehicles
and transportacross technology,engineeringandmanagement
includingsustainable transportand intelligentmobility.
OurCrash ImpactCentre isoneof three
FIA-approved testcentresin theworld,
crash testingFormulaOnecars.
One infiveofall thepostgraduatestudents
in theUKstudy for theirMSc inAutomotive
Engineeringhere.
Research inaction
Our facilitiesattractcollaborative research
Wehavesecured£19million to invest ina testenvironment for thedevelopmentof intelligent
andautonomousvehicles tocomplementourmanyunique facilitiesdesigned toprovide
large-scale researchenvironments.Theseworld-class facilitiesalso includehigh-performance
wind tunnels,anoff-roadvehicledynamics facility,aCrash ImpactCentreandourAccident
InvestigationLaboratory– theonlyoneof itskindoutside theUSA.
“Cranfieldhasavastnetworkof
connections– thesewere
pivotal formegettingmy
position in industry.Without
doubt, this isafirst-class
motorsportengineering
experience.”
JackChilvers,
AdvancedMotorsport
EngineeringMSc,2015
World ranking for:
Engineering -Mechanical,
AeronauticalandManufacturing
Top
40
Our researchwithJaguarLandRover,
aspartofan£11millionUKGovernment
investment inautonomousvehicles, is
developingsystems forswitching from
autonomous tohumandriving.
“Thesecollaborativeprojects
bringsomeof theUK’s leading
academics together.”
DrWolfgangEpple,
DirectorofResearchandTechnology,
JaguarLandRover
Learnmoreabouthowour research
impacts transportsystems Autonomousvehicles testenvironment
Postgraduate Prospectus
2017 -2018
6 7 A AnnualReview
Building
the future
Cranfield’sskylinehasundergonedramaticchangesover thepastyear
in linewith theUniversity’smasterplan.Themasterplan laysout the
principleswhichwillshape thedevelopmentofour facilitiesonour two
campusesover thenext25years.
MUEAVI (Multi-UserEnvironment for
AutonomousVehicle Innovation)
A£9million ‘intelligentmobility’ research facilitywhich
includesa ‘smart’ roadway is tobebuilton theCranfield
campusbynextyearandwillbeused in thedevelopment
ofautonomousvehiclesand theassociatedsystems
needed to integrate technologies foradoption in toour
day-to-day lives.Themileofsmart roadwillbeunique in
that itwillbe integrated into thecampusandwillbecome
a ‘live’ researchenvironment.
Aerospace Integr tionResearchCentre
(AIRC)
Drawingon theexpertiseofCranfield’sexistingcentres
ofexcellence, theAIRCwill fostercollaborationbetween
industryandacademiaandprovidecapabilities
comparablewith t leadingarospace facilitisacross
Europeand theworld.TheAIRCopens later thisyear.
Facility forAirborneAtmospheric
Measurements (FAAM)
ThenewCentrewillhelp tosupport industryandGovernment in
thescienceand technologyofatmospheric releases,exposures
and impacts.
Glasshouse
Ournewnine-metre-highglasshouseopened inSeptember. Ithas
twoseparateclimatecontrolzones tobeable togrowandmonitor
asignificantvarietyofcrops,usingstate-of-the-artsensorsona
movableplatformwithin thebuilding.Thiswillmonitorgrowth,
fertigation,weightandvariousother factors toenablevery
accuratedatacollection.
AbelBuilding
AtShrivenham, theAbelBuilding isournewexplosive research
facilitywithastate-of-the-art remoteprocessing facility for
energeticcomposition. Itwillhost thenewCentreofExcellence in
EnergeticMaterials (CoEEM)andwillbuildessential independent
capability inpeople, research, training, testandevaluationand
knowledgeexchange.
2015/2016
Creating leaders in technologyandmanagement
Annual Review
CranfieldUniversity
MK430AL,UK
T:+44 (0)1234750111
@cranfielduni
@cranfielduni
/cranfielduni
/cranfielduni
Aguide forallemployeesandstudents
at theCranfieldcampus
Your Health and Safety
at Work and Study
Researchproject
Weare researchinghownanocrystalline
cellulose (NCC)couldbeused tosubstitute
conventionalmaterialsused indifferent
products includingMDF (mediumdensity
fibreboards),sound insulation,woodplastic
composites,polymer reinforcementfillers,
logisticspalletsandhardboards.
“Although it is termedaswaste,during
the research Iambeginning to realise
thatoneman’s trash is trulyanother
man’s treasureas there isasubstantial
value in thepapermillwaste…weneed to
bemorecreativeand rigorousat looking
atnewwaysby-products fromone
industrycouldbeused inanother.”
CynthiaAdu,Currentstudent,SustainableMaterials
andManufacturingEngD
Weare investigating if thecellulose-based
by-productsderived frompaper
manufacturingwastecanbeusedas
possible rawmaterials forproducts inother
industries to reduce theirenvironmental
footprint.Amillion tonnesofpapermill
sludgewaste,whichcontainscellulose, is
producedannually in theUKand ismainly
used foragricultural fertiliser.
Developing sustainable
materials
25 Perspectives online: Intranet > 'Communications' > 'Perspectives'
Cranfield's