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Self Storage
Performance Quarterly
Source: Cushman & Wakefield, Inc. The
Self Storage Performance Quarterly
, a publication of Cushman & Wakefield, Inc., is intended solely for use by paid subscribers.
Reproduction or distribution in whole or part without written permission is prohibited and subject to legal action. Copyright® 2017
Cushman & Wakefield | Valuation & Advisory
16
Elasticity in Demand
Due to the sampling techniques, the median is the best measure of overall performance as it excludes the
extremes. However, the elasticity in self-storage demand is best demonstrated by looking at the average, rather
than the median rental rate and physical occupancy data.
AVERAGE
ASKING RENTAL RATE AND
AVERAGE
PHYSICAL OCCUPANCY
(RENTAL RATE FOR 100 SQ. FT. GROUND LEVEL NON-CLIMATE-CONTROLLED UNIT)
75%
80%
85%
90%
95%
100%
$75.00
$80.00
$85.00
$90.00
$95.00
$100.00
$105.00
$110.00
$115.00
$120.00
Average Physical Occupancy
Average Asking Rent