© 2015 National Skill Set For Effective Case Management in AUS & NZ: Skills Workbook

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844 Chapter Five National Skill Set for Effective Case Management Workbook
19. (a) Explain what ‘marketing yourself’ means.
(b) List the benefits of marketing yourself as a professional case management practitioner or Certified Case
Manager™ to the: (i) client (ii) key stakeholders (iii) employer (present/future) (iv) community (v) funding
body.
(c) List the key elements for developing a professional marketing strategy as a case manager.