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Wire & Cable ASIA – January/February 2012

35

From the

americas

went counter to the preference of other Korean suppliers for

locations in southern states, close to the assembly plants

of the auto makers Hyundai and Kia. Mr Kong had heard

that some parts suppliers had met with difficulty in finding

skilled workers and engineers for tooling and design in

the South. (“Korean Metal Bender Makes Impression in

Michigan,” 1

st

October).

Mr Kong had also heard that labour costs were high

in Michigan, but the automotive industry shakeout of

2008-2009 brought the wage scale within his range. GNS

pays a starting production worker at the Holland plant

$13 to $15 per hour: about the same as GM pays new hires

under its 2009 agreement with the United Auto Workers.

The decision in favour of Michigan worked out well for both

parties. GNS has five plants and some 500 employees

in Korea. Today, 65 people work at GNS Holland, and it

was reported by the Freep that the company is close to

concluding the purchase of another building, in nearby

Canton, for stamping and welding. This bigger facility would

turn out parts for the Cadillac CTS, the new Chevrolet

Sonic, and other vehicles.

Mr Kong said that the Holland plant is tracking to produce

annual revenue of $20 million, and could double that with

a second shift. He believes that the Canton plant, which he

hopes to open in 2012, could generate another $40 million

to $50 million.

Mr Carroll, noting that South Korea runs a huge

automotive trade surplus with the US, wrote: “Not bad,

in an industrial segment where Michigan has been

shrinking, to see a metal bender from Korea pump

investment dollars and new jobs into the state.”

Steel vs aluminium

With the push on for lighter-weight cars,

aluminium gains ground with the steel

industry’s No 2 customer after service

centres

“Steel has to be the loser in terms of pounds. It doesn’t

have to be the loser in terms of profit.”

New York-based analyst Charles Bradford, who has covered

competition between the American steel and aluminium

industries for decades, was referring to the ongoing battle

between the two sets of producers over one of their

biggest mutual customers – the automotive industry. The

US government’s imperative to double the fuel economy of

the average car by 2025 has intensified that competition, in

which aluminium has been steadily advancing on steel in

market share.