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CAPITAL EQUIPMENT NEWS
FEBRUARY 2017
10
I
n a market where sales figures
tumbled for the second year running
in 2016, with a -11,3% decline in total
truck sales, representing one of the
worst performances in recent years, Isuzu
Truck South Africa (ITSA) defied the odds
with a strong 14,6% total market share for
the year, recording a total of 3 952 units of
the 27 011 sold in the country. Although its
own 2016 figures were in the red compared
with 2015 (4 550), Craig Uren, Director and
COO of ITSA, says the achievement was
enough to seal the truck maker’s position as
the top selling Japanese original equipment
manufacturer (OEM) in South Africa.
Barring Vans and Buses – segments which
ITSA doesn’t actively participate in – the
truck maker’s share of the South African
commercial vehicle was 16,7% in 2016.
With 1 971 units sold across the 19 N-Series
model derivatives, totalling 50% of total ITSA
volume for 2016, the Japanese OEM claimed
23,3% of the total Medium Commercial
Vehicle (MCV) market (8 451 units including
AMH).
With a total of 5 460 trucks sold in the
Heavy Commercial Vehicle (HCV) market,
1 545 were Isuzu units, representing a
28,3% share of that segment. In the Extra
Heavy Commercial Vehicle market (EHCV), a
segment that contributed the bulk of the total
truck sales volumes – 11 860 of the total
27 047 – ITSA achieved a 3,5% share, while
its share in the Bus segment was 1,8%.
Despite a challenging 2016, Isuzu Truck South Africa crowned a successful
decade of doing business in South Africa with a strong share of the
commercial vehicle market, retaining its top Japanese OEM accolade in the
process, writes
Munesu Shoko.
Isuzu Truck South
Africa claimed a strong
14,6% market share
of the South African
commercial vehicle
market in 2016 with a
total of 3 952 units sold.
TOUGH
TERRAIN
TREADING
“Value added products are playing a big role in our quest for
further growth. The addition of other business divisions to
our portfolio – Isuzu Trucks Drivetrain, Isuzu Trucks Mobility,
Isuzu Trucks Genuine Parts and Kanu Commercial Body
Construction – gives us the edge to be a one-stop shop for
our customers’ needs, while being able to customise our
solutions in the process.”