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2014 Best

Practices Study

Agencies

with Revenues

Between

$1,250,000 and

$2,500,000

31

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Revenues

Revenue by Source

(% of Gross Revenues)

(% by Source)

Average

+25% Profit

+25% Growth

Property & Casualty

Commercial Commissions & Fees

45.6%

47.8%

46.2%

Bonds

3.3%

6.3%

1.5%

Personal Commissions

30.5%

20.4%

27.5%

Value Added Services

0.1%

0.2%

0.2%

Contingent/Bonus

10.1%

10.8%

10.2%

Total P&C

89.7%

85.5%

85.6%

Life & Health/Financial

Group Medical Commissions & Fees

5.8%

6.9%

11.3%

All Other Group Commissions & Fees

0.7%

0.1%

0.4%

Individual L&H Commissions & Fees

2.6%

6.4%

1.7%

Bonus/Overrides

0.5%

0.4%

0.3%

Total L&H/Financial

9.6%

13.9%

13.6%

Investments

0.2%

0.5%

0.3%

Miscellaneous

0.5%

0.1%

0.4%

Gross Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

1.5%

0.0%

4.7%

Net Revenues

98.5%

100.0%

95.3%

% Total Revenue

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0.0%

P&C

Contingent/

Bonus

P&C

VAS

Fees

P&C

Personal

Comm

& Fees

P&C

Bonds

Comm

& Fees

P&C

Commercial

Comm

& Fees

L&H

Group

Medical

Comm

& Fees

L&H

All Other

Group

Comm

& Fees

L&H

Individual

Comm

& Fees

L&H

Bonus/

Overrides

Investments Miscellaneous

Average

+25% Profit

+25% Growth