2014 Best
Practices Study
Agencies
with Revenues
Between
$1,250,000 and
$2,500,000
31
Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenues
Revenue by Source
(% of Gross Revenues)
(% by Source)
Average
+25% Profit
+25% Growth
Property & Casualty
Commercial Commissions & Fees
45.6%
47.8%
46.2%
Bonds
3.3%
6.3%
1.5%
Personal Commissions
30.5%
20.4%
27.5%
Value Added Services
0.1%
0.2%
0.2%
Contingent/Bonus
10.1%
10.8%
10.2%
Total P&C
89.7%
85.5%
85.6%
Life & Health/Financial
Group Medical Commissions & Fees
5.8%
6.9%
11.3%
All Other Group Commissions & Fees
0.7%
0.1%
0.4%
Individual L&H Commissions & Fees
2.6%
6.4%
1.7%
Bonus/Overrides
0.5%
0.4%
0.3%
Total L&H/Financial
9.6%
13.9%
13.6%
Investments
0.2%
0.5%
0.3%
Miscellaneous
0.5%
0.1%
0.4%
Gross Revenues
100.0%
100.0%
100.0%
Brokerage Commission Expense
1.5%
0.0%
4.7%
Net Revenues
98.5%
100.0%
95.3%
% Total Revenue
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0.0%
P&C
Contingent/
Bonus
P&C
VAS
Fees
P&C
Personal
Comm
& Fees
P&C
Bonds
Comm
& Fees
P&C
Commercial
Comm
& Fees
L&H
Group
Medical
Comm
& Fees
L&H
All Other
Group
Comm
& Fees
L&H
Individual
Comm
& Fees
L&H
Bonus/
Overrides
Investments Miscellaneous
Average
+25% Profit
+25% Growth