34 / 168
2014 Best
Practices Study
Agencies
with Revenues
Between
$1,250,000 and
$2,500,000
34
Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Greater than $25,000
% of Book
22.0%
44.0%
35.0%
# of Accounts
6.7
12.3
9.8
Total Revenue
$282,238
$414,681
$473,533
Revenue per Account
$42,000
$33,623
$48,320
Between $10,000 and $25,000
% of Book
15.0%
20.7%
15.8%
# of Accounts
13.0
19.6
15.6
Total Revenue
$178,750
$233,872
$213,877
Revenue per Account
$13,750
$11,932
$13,710
Between $5,000 and $10,000
% of Book
16.1%
16.9%
19.7%
# of Accounts
30.5
30.2
46.2
Total Revenue
$191,520
$190,771
$266,655
Revenue per Account
$6,283
$6,317
$5,772
Less than $5,000
% of Book
46.9%
18.5%
29.4%
# of Accounts
1,350.5
268.6
879.0
Total Revenue
$556,942
$208,988
$396,977
Revenue per Account
$412
$778
$452
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Over 100 Lives
% of Book
18.0%
49.3%
29.8%
# of Accounts
2.3
2.7
2.3
Total Revenue
$82,011
$103,000
$115,000
Revenue per Account
$36,449
$38,625
$49,286
50 - 100 Lives
% of Book
15.8%
20.3%
13.5%
# of Accounts
3.4
3.0
2.7
Total Revenue
$43,546
$42,333
$52,000
Revenue per Account
$18,505
$14,111
$19,500
25 - 50 Lives
% of Book
14.6%
16.8%
14.4%
# of Accounts
5.5
6.7
5.0
Total Revenue
$48,268
$35,000
$41,500
Revenue per Account
$8,704
$5,250
$8,300
Under 25 Lives
% of Book
51.6%
13.6%
42.3%
# of Accounts
72.4
*
25.8
Total Revenue
$48,921
*
$46,995
Revenue per Account
$649
*
$4,747
*Insufficient Data