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• Product development and commercialisation – includes processes which
provide the structure for developing and bringing to market products jointly
with customers and suppliers.
• Returns management – includes processes by which activities associated with
returns, reverse logistics, gatekeeping and avoidance are managed within the
firm and across key members of the supply chain.
1.3 Lean supply chain management
Supply chain management as a systematic approach to delivering customer value
from the extraction of raw-materials to delivery of semi-final products to the final
customer was originated in the mass-production era to increase competitiveness due to
the coordinating flow of resources of all chains in the supply chain during the 1990s.
Emphasising the management of the flows or resources through the supply chain, not
only particular parts, is the critical assumption to create the value for final customers.
However, this flow was driven by the needs of producers to increase production volumes
to improve the economic results in initial severe global competition at the end of 20th
century.
At approximately the same time, the MIT international research of automotive
producers discovered that the mass production principles governing the 20
th
century
would be challenged by the fundamentally different business system developed by the
Japanese automotive producer, Toyota Motor Corporation. International Motor Vehicle
Program was the largest and most thorough study ever undertaken of any industry – five
years over fourteen countries. The whole study described in The Machine That Changed
the World, discovers the efficiency and effectiveness of the Toyota Production System.
The most important differences from the previous mass production era are [62]:
• Direction of resources flows.
• Cooperation in supply chain.
• Production smoothing.
• Defect management.
Producer-driven flow should be replaced by customer driven flow, and intensive
cost pressure and limited integration is replaced by collaborative cooperation and sharing
profits and losses. Production smoothing substitutes the production volumes as much
as possible based on the availability of resources rather than cooperation with suppliers,
while also sharing information and keeping the production volume and structure as
constant as possible. Defect management could be solved either with the help of high
stock level and quality checks at the receiving dock in the supply chain or with the help
of close and intensive cooperation, sharing information and without any reserved stock.
The second attitude focuses on defect resolution of causes, rather than postponing the
solution and mainly solving effects.