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Adopted FY 2016-17 Budget
BUDGET HIGHLIGHTS
The FY 16-17 Adopted Budget is increasing by $871,984, or 78.9%.
The Contact Center Division moves to Communications from the Executive Department in FY 16-17, resulting in a
transfer of 12 positions.
The FY 16-17 Adopted Budget includes the addition of 1 FTE for the Contact Center.
2014-15
2015-16
2016-17
2017-18
Actual
Budget
Adopted
Projected
Appropriation
35,091
675,616
690,879
707,450
Full Time Equivalent Positions
0
6
6
6
Appropriation
0
429,569
427,867
436,698
Full Time Equivalent Positions
0
4
4
4
Appropriation
0
0
858,423
885,600
Full Time Equivalent Positions
0
0
13
13
Departmental Objectives
2014-15
2015-16
2016-17
2017-18
Actual
Budget
Adopted
Projected
Workload Measures
% of public record requests responded to within 2
business days
80%
80%
80%
80%
Percentage of original daily programming on GTN
90%
85%
85%
85%
Daily resolution of media inquiries
100%
100%
100%
100%
Number of Good News stories produced per year
45
30
30
30
Increase % of social media subscribers city-wide
86%
25%
25%
25%
2014-15
2015-16
2016-17
2017-18
Actual
Budget
Adopted
Projected
Expenditures:
Personnel Costs
859
744,479
1,514,370
1,566,786
Maintenance & Operations
34,232
0
462,799
462,962
Capital Outlay
0
360,706
0
0
Total
35,091
1,105,185
1,977,169
2,029,748
Total FTE Positions
0
10
23
23
Revenues:
Other
220
52,046
32,046
32,046
General Fund Contribution
34,871
1,053,139
1,945,123
1,997,702
Total
35,091
1,105,185
1,977,169
2,029,748
Contact Center
Serves as central citizen request center with one single City phone number (373-CITY) for residents and businesses to report problems,
ask questions and request services in one contact, provides up-to-date instant access to information from departments; tracks requests
and service responses for maximum trend analysis and performance measurement.
Greensboro Television Network (GTN) is responsible for the video production and programming of the City's Public Access television
station. Example live programming includes City Council meetings, Planning Board meetings and Zoning Commission meetings. GTN
produces videos that highlight the people, places and programs that call Greensboro home.
COMMUNICATIONS AND MARKETING DEPARTMENT
PROGRAMS
Communications and Marketing
Offers fully integrated marketing and communications services. Serves as the central point of contact for public and media regarding City
information. Develops strategic communications plans, news releases, external newsletters, employee communications, and maintains the
City’s internal and external Internet presence. Manages public information requests.
GTN Television
Consolidate multiple departments’ advertising and communications efforts into organization-wide marketing plan and brand.
PERFORMANCE MEASURES
BUDGET SUMMARY
Provide strategic communications and marketing support designed to create greater awareness of City programs and opportunities.
Use communications resources to educate residents and business leaders about the City’s efforts to spur economic growth and job
creation in the community.
Provide current news to constituents through City-initiated electronic and print newsletters, and through existing commercial media.
Provide support and information to City Council, the executive team, special events and community meetings.
Quickly, courteously, and accurately respond to concerns and requests for information.