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UPM Annual Report 2016

UPM Annual Report 2016

8

9

Strategy

Businesses

Stakeholders

Governance

Accounts

In brief

Transformation

Over the past years, UPM has been transforming its business model, business portfolio

and business performance. The change process started in 2008, and 2016 showed

many of the benefits achieved. UPM’s transformation continues.

Disciplined capital allocation

UPM aims to pay an attractive dividend

UPM aims to maintain a strong balance sheet to mitigate

risks and enable strategic opportunities to be captured

UPM invests in projects with attractive and sustainable

returns, supported by clear competitive advantage

In UPMPaper ENA, UPM aims for strong cash flow

and releasing capital

Business model

Six separate business areas

UPMhas changed its business model from a vertically integrated forest

industry model into a company with six separate business areas.

The business areas are competitive, with strong market positions.

Five of them are operating on healthily growing markets.

The business model change has yielded benefits:

1. Transparency and accountability

– commercial strategies,

benchmarking, target setting, incentives

2. Cost competitiveness

– agility, improved efficiency, optimised

sourcing

3. Growth

– focused investments with attractive returns and clear

competitive advantage

Capturing corporate benefits

UPM group aims to add value to its separate businesses and thereby

to its stakeholders with:

Competitive and responsible wood sourcing, forestry and

plantation operations

Value adding, efficient and responsible global functions, compliance

Continuous improvement (Smart) programmes

Global platform to build on

Disciplined capital allocation

Transforming the business portfolio

UPM’s top-line has been nearly constant at EUR 10 billion over recent

years. However, sales in the graphic paper business UPMPaper ENA

have decreased, while the five other business areas have grown

significantly through focused investments.

INCREASING SHARE OF BUSINESSES WITH STRONG LONG-TERM

FUNDAMENTALS FOR PROFITABILITY AND GROWTH

Group

Portfolio strategy

Capital allocation

Business targets

Code of Conduct

Responsibility targets

Businesses

Business area strategies

Commercial excellence

Operational excellence

Cost efficiency measures

Focused growth projects

Innovation

Outcomes

Top performance

Competitive advantage

Value creation

Stakeholder and

societal value

License to operate

CLEAR ROLES AND RESPONSIBILITIES

+280

%

+13

pp

+18

pp

INNOVATION AND

PRODUCT STEWARDSHIP

Patent

applications

Share of

ecolabelled

products

Share of

certified fibre

5-year average delivery

growth (CAGR)

3–4%

excluding UPM Energy

-83

%

+20

pp

+34

%

IMPROVED SOCIAL

PERFORMANCE

Safety: LTAF

Employee

engagement

Productivity:

Sales/employee

CAPACITY CLOSURES

AND DIVESTMENTS

FOCUSED

INVESTMENTS

–14

%

–13

%

–19

%

IMPROVED RESOURCE

EFFICIENCY

Electricity

consumption/

tonne of paper

Effluent flow/

product

Waste to landfills

+123

%

+7.4

pp

–74

%

IMPROVED FINANCIAL

PERFORMANCE

Comparable EBIT

Comparable ROE

Net debt / EBITDA

2016 COMPARED WITH 2008

Transforming performance

UPMhas achieved a clear improvement in its financial

performance. Profitability has improved, shareholder returns

have increased and the balance sheet has strengthened. At the

same time, social and environmental performance has also

improved. Read more on long-term financial and responsibility

targets on pages 17-19.

SALES 2016, %

Label stock

expansion

Plywood

+40,000 m3

280,000t

news

305,000t

magazine

195,000t magazine

460,000t

magazine

345,000t news

420,000t magazine

160,000t fine

Pulp

+170,000t

Pulp mill efficiency

improvement

Pulp +170,000t

Pulp

+100,000t

Pulp

+70,000t

Specialty

papers

+360,000t

Renewable

diesel

+120m litres

17

16

15

14

13

18

Label stock

expansions

Decision making on the right level

Each business area is responsible for executing its own strategy

and achieving targets. Group direction and support from global

functions enable the businesses to capture benefits fromUPM’s

brand, scale and integration, while navigating the complex

operating environment. Capital allocation decisions take place

on the group level.

SUSTAINABLE EARNINGS

GROWTH

UPM Biorefining

UPM Raflatac

UPM Specialty Papers

UPM Plywood

UPM Energy

Read more: UPM’s strategic focus areas p. 10

New business:

Biofuels

4-year average annual

operating cash flow

EUR

321m

MAINTAIN STRONG

CASH FLOW

UPM Paper ENA

CONTENTS

Business portfolio, sales %

Vertically integrated

paper company

100

80

60

40

20

0

Paper

Plywood

Raflatac

Sawmilling

08

16

Business portfolio, sales %

Six separate

businesses

100

80

60

40

20

0

Paper ENA

Plywood

Energy

Specialty Papers

Raflatac

Biorefining

Other operations

14 15 16

13

EURm

Combined comparable EBIT

% of sales

1,000

800

600

400

200

0

20

16

12

8

4

0

14 15 16

13

EURm

UPM Paper ENA

operating cash flow

600

500

400

300

200

100

0

UPM Biorefining

UPM Raflatac

UPM Specialty

Papers

UPM Plywood

UPM Energy

UPM Paper ENA

100

75

50

25

0