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INFORMS Nashville – 2016

242

3 - Selling To Socially Connected Customers

Ruslan Momot, INSEAD, Fontainebleau, France,

ruslan.momot@insead.edu,

Elena Belavina, Karan Girotra

We study the value of different kinds of social network information and illustrate

its use. We build a model of a social network of strategically interacting customers

who value exclusive ownership of the product and are heterogeneous in the

number of friends (degree) and proclivity for social comparisons (conspicuity).

We find that high-conspicuity customers within intermediate-degree segments are

the firm’s best targets. Our analysis reveals how they should be selectively

targeted by the firms with information on either (or both) of the customer traits.

We find that information about degree is more valuable than information about

conspicuity and that the two are substitutes.

4 - Subscription Box Business Models: Pricing And Quality Decisions

Basak Kalkanci, Georgia Institute of Technology,

basak.kalkanci@scheller.gatech.edu,

Necati Tereyagoglu

We model the value of online subscription box business model for a consumer

who chooses the replenishment frequency (or timing) of a frequently used

durable good. We explore the seller’s pricing and quality decisions under the

online subscription box business model, and evaluate the performance of such a

model in comparison to selling through an offline retail channel.

TA28

201B-MCC

Sequential Sampling and Optimization

Sponsored: Applied Probability

Sponsored Session

Chair: Raghu Pasupathy, Purdue University, West Lafayette, IN,

United States,

pasupath@purdue.edu

1 - Sequential Stopping Rules For Simulation Problems Where

Variance Estimation Is Difficult

Jing Dong, Northwestern University,

jing.dong@northwestern.edu

,

Peter W Glynn

We solve the sequential stopping problem for a class of simulation problems in

which variance estimation is difficult. In particular, we establish the asymptotic

validity of sequential stopping procedures for estimators constructed using various

cancellation methods. We characterize the limiting distribution of the estimators

at stopping times as the error size (the absolute error or the relative error) goes to

0, which is different from the limiting distribution of the estimator constructed

based on a fixed size of samples as the sample size goes to infinity.

2 - Probabilistic Bisection Converges Almost As Quickly As

Stochastic Approximation

Shane Henderson, Professor, Cornell University, 230 Rhodes Hall,

Ithaca, NY, 14853, United States,

sgh9@cornell.edu

, Peter Frazier,

Rolf Waeber

The probabilistic bisection algorithm (PBA) can be applied to stochastic root

finding problems in one dimension. The PBA successively updates a Bayesian

prior on the location of the root after using a power-one test at the median of the

posterior to estimate the direction of the root from the median. The power-one

test has a variable sample size. The PBA has features that we believe make it

attractive relative to stochastic approximation for such problems. I will discuss the

algorithm and sketch a proof that it converges at a rate arbitrarily close to the

canonical “square root” rate of stochastic approximation.

3 - Fixed-Step, Line Search, And Trust-Region Adaptive Sampling

Recursions for Simulation Optimization

Raghu Pasupathy, Purdue University,

pasupath@purdue.edu

We present a sequential sampling framework for recursively solving stochastic

optimization problems. The framework consists of embedding a globally conver-

gent numerical optimization search routine, e.g., line search, trust region, with

Monte Carlo sampled estimators of the objective function and gradient. Global

convergence to a stationary point depends crucially on a result characterizing the

sample size at each iteration. We will outline the conditions that guarantee the

attainment of the Monte Carlo canonical rate.

TA29

202A-MCC

Managing Capacity in Energy Markets Through

Demand and Supply-side Interventions

Sponsored: Manufacturing & Service Oper Mgmt, Sustainable

Operations

Sponsored Session

Chair: Charles J Corbett, University of California - Los Angeles,

Los Angeles, CA, United States,

charles.corbett@anderson.ucla.edu

1 - Energy Efficiency Contracting In Supply Chains Under

Asymmetric Bargaining Power

Ali Shantia, HEC Paris, 1 rue de la Liberation, Jouy-en-Josas,

78350, France,

ali.shantia@hec.edu,

Sam Aflaki, Andrea Masini

Evidence shows that suppliers refrain from investing in energy efficiency (EE)

measures because they fear that a buyer with greater bargaining power will use

the EE-related cost reductions to push prices down, in the purchase bargaining

process, and thereby further reduce the supplier’s profit margin. In a supply chain

consisting of a buyer and a supplier, this study analyses the effect of relative

bargaining power and technology uncertainty on the supplier’s decision to invest

in energy efficiency measures. We analyse price commitment and shared

investment contracts as potential coordination mechanisms and compare them in

their ability to boost EE investment by the supplier.

2 - An Analysis Of Time-based Pricing In Electricity Supply Chains

Asligul Serasu Duran, Kellogg School of Management, 2001

Sheridan Road, 5th floor, Evanston, IL, 60208, United States,

a-duran@kellogg.northwestern.edu

, Baris Ata, Ozge Islegen

This study builds a framework for the retail electricity market to empirically

evaluate the impact of time-based tariffs on the electricity supply chain. We find

that optimal time-based tariffs reduce peak demand, but do not change

consumers’ electricity bills significantly. Time-of-use tariffs with predetermined

rates can capture most of the benefits of real-time prices. The environmental

impact of time-based tariffs depends on the characteristics of the electricity

market under study.

3 - Investments In Renewable And Conventional Energy:

The Role Of Operational Flexibility

Kevin Shang, Duke University, Durham, NC, United States,

khshang@duke.edu

, Gurhan Kok, Safak Yucel

We study capacity investments of a utility firm in renewable and conventional

energy sources with different levels of operational flexibility, i.e., the ability to

quickly ramp up or down the output of a generator. We consider supply

characteristics of conventional and renewable sources and derive the optimal

capacity investment portfolio. We find that inflexible sources (e.g., nuclear

energy) and renewables are substitutes; flexible sources (e.g., natural gas) and

renewables are complements.

4 - Explaining The Variation In Progress In The Us Nuclear Industry

Christian Blanco, University of California - Los Angeles,

Los Angeles, CA, United States,

cblanco@anderson.ucla.edu

,

Felipe Caro, Charles J Corbett

We examine the factors that influenced the US nuclear power production

efficiency and safety over time.

TA30

202B-MCC

Studies in Service Operations

Sponsored: Manufacturing & Service Oper Mgmt

Sponsored Session

Chair: Robert Batt, Wisconsin School of Business, UW - Madison,

Madison, WI, United States,

rbatt@bus.wisc.edu

1 - Heart Failure transitions: Staffing Follow-up Clinics To

Reduce Readmissions

Itai Gurvich, Kellogg School of Management, i-

gurvich@kellogg.northwestern.edu,

Benjamin Grant,

Jan A Van Mieghem, Kannan Mutharasan

Heart failure (HF) readmissions are a major driver of cost and health care

utilization. Timely follow-up of patients post-discharge represents an evidence-

based intervention proven to reduce readmission rates. Patients discharged after

HF hospitalization are scheduled to meet a cardiologist in the outpatient clinic.

Meeting targets for timely follow-up requires appropriate capacity planning for

these clinics that takes into account the inpatient-discharge variability. An

intervention based on simple safety capacity rules and more aggressive utilization

of existing capacity resulted in more than doubling the fraction of patients seen

within one week of discharge.

TA28