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INFORMS Nashville – 2016

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3 - Advances In Social Media Analytics For Ultra-low Latency

Fintech Applications

Martin M Spollen, Queen’s University, Belfast, BT9 5JX,

United Kingdom,

m.spollen@qub.ac.uk

This presentation will discuss some recent advances in adaptive machine learning

designed to extract more reliable capital markets foresight from streaming social

media firehose data. Such techniques must keep pace with the rapidly evolving

human language used on social media and deliver outputs with a minimum of

latency for real time applications for Hedge Funds and High Frequency

Algorithmic Traders.

4 - Momentum In Social Media And Sale Performance After

Automobile Recalls

Yen-Yao Wang, Michigan State University, N204 Business College

Complex, East Lansing, MI, United States,

wangyen@broad.msu.edu

, Tawei Wang, Roger Calantone

Due to the unique nature of social media, many firms have turned their

attentions to social media to manage their recall campaigns. However, the role of

social media before and after recalls has not received a more detailed

examination. The purpose of this paper is to (1) assess the impact of social media

on customers’ attentions to US mid-size vehicle recalls, and (2) examine the role

of momentum in social media before and after the recall process. We obtained all

mid-size automobile recall events and supplemented with social media data on

customers’ discussions on defected vehicles and firms’ recall process from around

1,000 different social media platforms from 2010 to 2015.

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211-MCC

Classroom Activities

Sponsored: Education (INFORMED)

Sponsored Session

Chair: Vincent Hargaden, Assistant Professor, University College Dublin,

209 Engineering & Materials Science Centre,, Belfield, 00000, Ireland,

vincent.hargaden@ucd.ie

1 - An Interactive Spreadsheet Based Game For Teaching Design Of

Experiments And Response Surface Methodology

Anthony Bonifonte, Georgia Institute of Technology,

ABonifon@gatech.edu

Experimentation is a key feature of many scientific and engineering disciplines.

This presentation describes an interactive spreadsheet based game implemented in

a quality control course. The game is designed to simulate an industrial or

laboratory experimentation process and develops skills in design of experiments,

response surface methodology, optimization, and statistical analysis. The game is

appropriate for the undergraduate or masters level and relevant for any course

that teaches experimentation.

2 - Using Jupyter Notebook In The Operations Research Classroom

Nelson A Uhan, United States Naval Academy,

uhan@usna.edu

Jupyter Notebook is an interactive computational environment that allows you to

create documents that contain live code, text, equations, and visualizations. As a

result, Jupyter Notebook can be a very useful teaching and learning tool for

classes with a considerable emphasis on programming and computation. In this

talk, I will share my experience with using Jupyter Notebook in undergraduate

operations research classes, and discuss some of my plans for using it in the

future.

3 - Analysis And Design Of Discrete Material Flow Systems:

A Virtual Industrial Engineering Systems Pilot Laboratory

United States,

dima.nazzal@isye.gatech.edu

, Leon McGinnis,

Timothy Sprock, George Thiers

In this project we redesigned a core undergraduate course that focuses on the

analysis and design of discrete material flow systems. We partnered with

MathWorks to use Matlab and created a virtual Industrial Engineering systems

lab; a suite of computational components that enable students to “experiment”

not just with the kinds of analytic models we routinely teach, but also with

computational models of versions of the systems they represent where the

simplifying assumptions are relaxed. This talk will illustrate samples of the

computational tools we developed and how they were integrated into the course

and utilized to enhance students’ understanding of the key concepts covered in

this course.

4 - Teaching Earned Value Analysis Using A Classroom-based

Dice Game

Vincent Hargaden, Assistant Professor, University College Dublin,

209 Engineering & Materials Science Centre, Belfield, Ireland,

vincent.hargaden@ucd.ie,

Virpi Turkulainen

We describe the use and evaluation of a classroom based dice game to teach the

concept of Earned Value Analysis. A summary of the game and teaching materials

will be outlined. We describe how the perceived effectiveness of the game as a

teaching tool was measured among different cohorts of students.

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212-MCC

SpORts: Sports Analytics Education

Sponsored: SpORts

Sponsored Session

Chair: Keith A Willoughby, University of Saskatchewan, 25 Campus

Drive, Saskatoon, SK, S7N 5A7, Canada,

willoughby@edwards.usask.ca

1 - Bracketology: How Business Analytics Can Help You Fill Out

Your Bracket

Michael Magazine, University of Cincinnati,

mike.magazine@uc.edu

This course is open to advanced undergraduates/graduate students with at least

one course in probability and statistics. It meets over three Saturdays -one each in

February, March and April. The course covers research papers that both

determine the probability that one team beats another and also how brackets

should be formed and filled out. One class is devoted to student teams acting as

the selection committee and justifying how they form brackets. Students and

instructors (I co-teach this with Paul Bessire, an ex-student who is founder of

Predictionmachine.com

) compete in a bracket challenge and prizes awarded to

the best performers. The last class has included visitors, like Joe Lunardi of ESPN.

2 - When Is It Ok Not To Score? Teaching Decision Analysis With The

Sport Of Curling

Keith A Willoughby, University of Saskatchewan, Saskatoon, SK,

Canada,

willoughby@edwards.usask.ca

, Kent J. Kostuk

The object of sports is to outscore your opponent. Curling is a winter team sport

popular in Canada, Europe, the northern United States and the Pacific Rim. In the

sport of curling, teams may encounter a crucial decision in the latter stages of the

game; namely, should they score a point (thereby providing last-shot advantage

to the opposition in subsequent stages of the game) or deliberately fail to score a

point (thus retaining last-shot opportunity in the next part of the match)? We

develop a model for this particular scenario that can be used to teach introductory

decision analysis.

3 - A Playbook For Teaching Sports Analytics To Undergraduate

Business And MBA Students

Scott Nestler, University of Notre Dame,

snestler@nd.edu

Last year, the presenter taught a half-semester length course (2 credits for MBA

students, 1.5 credits for undergraduates) in Sports Analytics for the first time at

the University of Notre Dame. Offensive plays — reaching out to faculty

members at other schools who had taught a similar course yielded many great

examples; allowing students freedom to use whatever tool or coding language

they were comfortable with for the course project. Defensive plays — selecting

Excel as a common language for class examples to account for difference in

technical preparation (may revisit for next semester with a more pro-style scheme

that incorporates R); using a known but somewhat dated text (Winston’s

“Mathletics”). Please come listen and your experiences in teaching quantitative

techniques using a subject matter that students are truly excited about.

TA51

213-MCC

Lifting up Populations

Sponsored: Public Sector OR

Sponsored Session

Chair: Feyza Guliz Sahinyazan, McGill University, Desautels Faculty

of Management, Montreal, QC, HA 1G5, Canada,

feyza.sahinyazan@mail.mcgill.ca

1 - Resilience-based Post-disaster Recovery Strategies For

Community Road-bridge Networks

Weili Zhang, University of Oklahoma, 202 W. Boyd St., Room 116,

Norman, OK, 73019, United States,

weili.zhang-1@ou.edu

,

Naiyu Wang, Charles Nicholson

This paper presents a novel resilience-based framework to optimize the

scheduling of the post-disaster recovery actions for community road-bridge

transportation networks. Two metrics are proposed for measuring rapidity and

efficiency of the network recovery: the TRT is the time required for the network

to be restored to its pre-hazard functionality level, while the SRT is a metric

defined for the first time in this study to capture the characteristics of the

recovery trajectory that relate to the efficiency of those restoration strategies

considered. Based on this two-dimensional metric, we propose a restoration

scheduling method for optimal post-disaster recovery planning.

TA49