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44 September 2013
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tub1402_WW_87x260+3_INT.indd 1 14.02.13 08:30
Industry News
Prisma wins
award for
product design
at red dot
awards show
THE skills and expertise of Sonatest Ltd, in partnership with
LA Design, impressed the 37-strong jury of industry experts
who judged the ‘red dot award: product design awards in
2013’ with the new Prisma.
Those who succeed in winning their class group are
able to associate themselves with the red dot branding
and positioning within an internationally recognised field of
product design appreciation and expertise. This year the
red dot competition received 4,662 entries in 19 different
categories.
Designed for non-invasive material testing in extreme
environments, the Prisma incorporates advanced real-time
imaging and 3D scanning, making flaw interpretation easier,
and reducing technician time on-site. Design features
include advanced heat dissipation, shock-absorbing over-
moulding, anti-vibration mounts, high-end waterproofing,
user ergonomics and a highly engineered skeleton for
enhanced robustness.
These integral design features, combined with advanced
software and multiple inspection modes, enable the
Prisma to step up to all testing applications in a variety of
challenging environments, from oil pipelines to aerospace
components. With integral data recording and automatic
PDF report generation, the Prisma has wireless and
Ethernet connectivity, allowing the unit to be easily upgraded
or diagnosed remotely.
Prof Dr Peter Zec, initiator and CEO of red dot, has
pointed out that strong design competence and economic
success go hand-in-hand: “The winners of the ‘red dot
award: product design 2013’ are the protagonists of a
highly developed design culture and design industry.
These days it is becoming more and more difficult to
distinguish between well-designed products. It is often
only in the details that the special qualities become
apparent. However, those product creations that pass the
test before the critical eyes of the international red dot jury
will not fade into the crowd and will be able to fend off
global competition.”
Winners of the red dot recognition also benefit from their
products being displayed in the red dot design museum.
With around 2,000 products spread over an area of more
than 4,000m2, the museum houses the largest exhibition of
contemporary design worldwide.
Sonatest Ltd – UK
Fax: +44 1908 321323
Email:
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