38 / 52
38
|
BIOFORE
LABEL MARKET
LIFTS OFF
IN
MEXICO
Want to be a part of
the newest boom market
for labelstock? Build your
business in Mexico.
T
his advice comes from
Jose Garcia
, UPMRaflatac
Sales Director and General Manager for Mexico,
Central America and the Caribbean. UPMRaflatac
is doing just that. The company has recently opened
a new service terminal in the bustling city of Guadalajara, the
country’s third-largest metropolis by population and economic
activity. With two terminals inMexico, several warehouses, and
plans to upgrade its service network, UPMRaflatac is making a
solid commitment to this vital market – and the company’s Latin
American growth story.
UPMRaflatac is not alone in turning west toMexico, as other
label manufacturers are also making significant investments
in building out their infrastructure. So how is UPMRaflatac
standing out in such a competitive market?
Fighting price wars with quality
“It’s not easy,” acknowledges Garcia. The market is still
extremely price-driven, and glue-applied labels still dominate as
the label technology of choice for many printers. Consequently,
many pressure-sensitive label manufacturers are engaged in a
punitive price war to win business.
TEXT
UPM
PHOTOGRAPHY
UPM