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BIOFORE
T
he world around us is
changing rapidly. Increasing
demand for resources
such as oil, food, water
and energy is driven by global popu-
lation growth, urbanisation and by
an expanding middle class in the
emerging markets.
At the same time, there is steadily
growing concern about product
safety, which is a common issue for
consumers all around the world.
The future thus presents previ-
ously unseen opportunities and chal-
lenges. In response to these concerns,
UPMhas created a product steward-
ship approach focusing on eco-design,
product safety and ecolabels.
It’s no coincidence that UPM products raise the bar in
safety and sustainability. They are designed that way
from scratch through proactive product stewardship.
Designing
the perfect
product
TEXT
VESA PUOSKARI
ILLUSTRATION
LASSE RANTANEN