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BIOFORE
T
he death of print has been fore-
told ever since digital media
began to flourish 20 years ago.
While it may be true that news-
print has been hit hard in the internet
age, there are many young innovators
who believe that instead of mourning
paper’s demise, we should rally around
its renaissance.
One of them is
Spyros Bousios
,
Circular Economy Expert at the
Netherlands KenniscentrumPapier en
Karton (KCPK). Sharing his vision at
the European Paper Week in Brussels
last November, the young researcher
predicted that paper is set to assume a
key role within the emerging bio-based
economy.
“I expect the industry will become
more flexible in its selection of raw
materials andmore active in extracting
maximum value out of its feedstock by
supplying more than ‘just’ paper and
board,” says Bousios.
Themany
futures
of paper
Hold off the obituaries
– print isn’t dying.
Young visionaries predict
an exciting future for
the paper industry in
eco-design and bio-based
reincarnations.
TEXT
SILJA KUDEL, VESA PUOSKARI
PHOTOGRAPHY
UPM; COURTESY OF THE INTERVIEWEES