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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

108

Analysis of Agencies with Revenues Between $10,000,000 and $25,000,000

2012 Best

Practices Study

Agencies with

Revenues Between

$10,000,000 and

$25,000,000

Average

+25% Profit

+25% Growth

Revenues (as % of Gross Revenue)

Commercial Lines

48.6%

50.0%

40.0%

Bonds

2.0%

2.8%

0.9%

Personal Lines

16.4%

21.5%

20.8%

Value Added Services

0.6%

0.9%

1.0%

Contingent/Bonus

6.7%

7.3%

6.4%

Group Medical

14.2%

9.6%

14.0%

All Other Group

5.7%

2.9%

8.2%

Individual L&H

2.7%

2.2%

6.6%

Bonus/Overrides

1.6%

1.3%

1.0%

Investments

0.6%

0.5%

0.5%

Miscellaneous

0.9%

1.1%

0.6%

Total Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

2.0%

0.8%

0.3%

Net Revenues

98.0%

99.2%

99.7%

Expenses (as % of Net Revenues)

Compensation

67.8%

62.6%

67.1%

Selling

3.4%

3.2%

3.8%

Operating

13.5%

11.0%

13.9%

Administrative

3.4%

0.8%

3.5%

Total Expenses

88.1%

77.6%

88.3%

Pre-Tax Profit

11.9%

22.4%

11.7%

Pro Forma Pre-Tax Profit

1

14.5%

25.0%

15.3%

Operating Pre-Tax Profit

2

3.4%

13.7%

4.3%

EBITDA

3

15.1%

23.3%

13.4%

Pro Forma EBITDA

17.7%

25.9%

17.0%

1

Pre-tax Profits if discretionary expenses are

eliminated and all owners compensated as

employees

2

Pre-tax Profits excluding contingents, bonus

and investment income

3

EBITDA—Earnings Before Interest Taxes

Depreciation and Amortization

Profit/Loss Summary

Profit/Loss

(as % of Net Revenues)

Profitability