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Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Staff Service Info
Technology
Insurance Carriers
Appendix
54
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
2012 Best
Practices Study
Agencies with
Revenues Between
$2,500,000 and
$5,000,000
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$2,197,558
$2,304,794
$1,892,187
Greater than $25,000
% of Book
31.7%
25.5%
37.8%
# of Accounts
12.6
12.1
15.4
Total Revenue
$718,237
$672,864
$816,358
Revenue per Account
$57,091
$55,412
$52,912
Between $10,000 and $25,000
% of Book
17.7%
17.6%
16.2%
# of Accounts
27.4
31.5
21.5
Total Revenue
$389,428
$405,470
$305,997
Revenue per Account
$14,226
$12,872
$14,232
Between $5,000 and $10,000
% of Book
14.9%
15.9%
13.9%
# of Accounts
46.9
55.3
35.4
Total Revenue
$326,395
$365,351
$263,534
Revenue per Account
$6,954
$6,613
$7,450
Less than $5,000
% of Book
35.8%
41.0%
32.2%
# of Accounts
1,549.0
3,166.6
2,289.8
Total Revenue
$785,942
$945,216
$608,343
Revenue per Account
$507
$298
$266
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$470,295
$254,307
$478,422
Over 100 Lives
% of Book
31.4%
15.1%
17.7%
# of Accounts
4.4
1.4
4.8
Total Revenue
$177,451
$53,586
$127,111
Revenue per Account
$40,330
$38,276
$26,760
Between 50-100 Lives
% of Book
18.1%
19.8%
25.8%
# of Accounts
7.6
3.0
10.4
Total Revenue
$113,204
$88,169
$148,120
Revenue per Account
$14,874
$29,390
$14,242
Between 25-50 Lives
% of Book
15.9%
11.0%
16.3%
# of Accounts
13.3
5.5
15.8
Total Revenue
$89,876
$32,518
$93,805
Revenue per Account
$6,732
$5,912
$5,937
Under 25 Lives
% of Book
34.6%
54.2%
40.1%
# of Accounts
151.5
81.6
230.2
Total Revenue
$169,689
$137,777
$192,078
Revenue per Account
$1,120
$1,689
$835