Wire & Cable Asia September 2017

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Wire & Cable ASIA – September/October 2017
Industrynews
ALLOY Wire International (AWI) has
launched a new app to help its global
customer base find the right material
for their applications.
The company has spent the last four
months developing an interactive
database of all of its materials, their
properties and their applications, and
this is now available on computers,
mobile phones and tablets.
The web-based app, which has been
developed by technical experts,
allows users to search for the type of
wire they need by industry sector (eg
aerospace, oil and gas and nuclear)
or by application solution, such as
high strength, sub-zero temperature,
heat, corrosion and water resistance.
“We’ve got over 60 different nickel
alloys in stock at any one time and
we need to make sure our clients get
the material that best suits their
manufacturing requirements. The app
will help them do just that,” explained
Mark Venables, managing director.
“It also provides a whole host of
information on each alloy. This
includes a brief description, key
features and profile options, with an
easy enquiry form readily available to
log your interest.”
He continued: “The initial feedback
has been very positive and
customers have said the process is
easy and has helped them make
important decisions on material
selection that they might not have
chosen without it.”
AWI, which makes round, flat, shaped
profile and electrical resistance wire,
is planning to translate the ‘Wire
Finder’ app into a range of other
languages to support its export drive.
This has seen the company supply
into more than 52 countries, with the
latest destinations to request AWI
wire being the Dominican Republic,
Nepal, Peru and Oman.
“About 50 per cent of our sales go
overseas and this is a figure we
believe will increase as we look to
increase the number of international
staff and the exhibitions we attend,”
added Mr Venables.
“The world is a lot smaller place
these days and, thanks to our
stockholding and manufacturing
capabilities, we can produce wire
and have it with clients – in any
location across the globe – within
three weeks.”
To download the new app, go to www.
and click on ‘Visit the
app’. You can then add it to the home
screen on your iOS or Android device.
Alloy Wire International – UK
Website:
New app to help find the perfect alloy