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CAPITAL EQUIPMENT NEWS
FEBRUARY 2016
32
TRANSPORT
C
NH Industrial, a global leader in the
capital goods sector and parent com-
pany of IVECO recently announced
the appointment of Carmelo Impelluso as
the Managing Director, overseeing opera-
tions in IVECO Southern Africa Right Hand
Drive markets. Carmelo Impelluso replaces
Mario Gasparri, who has left the company
to pursue other interests. Prior to his ap-
pointment, Mr Impelluso was the Director
of Iveco Brand Pre-owned vehicles since
September 2014.
A graduate in Economics from the Univer-
sity of Turin, he commenced his business
career in the finance division of the com-
pany within the motor division. His promo-
tion to CFO gave him the necessary back-
ground and experience to be appointed to
the IVECO (CNHi Group).
Carmelo Impelluso has worked for CNH
in Spain, Italy and Brazil since 2001, al-
ways in IVECO’s commercial vehicle enti-
ties with special emphasis on the dealer
network.
Since 2014, Carmelo Impelluso was re-
sponsible for the Iveco brand pre-owned
vehicles where he increased the efficiency
in the management of the entire business
cycle, from the sale of new vehicles to
managing the buy-back vehicles and sub-
sequent used vehicle sales.
In an exclusive interview with Capital
Equipment News, after his recent arrival
in Johannesburg, he gave a brief outline
of the strategies he intended to implement
during his tenure at the helm of CNH In-
dustrial.
“Iveco did not quite achieve the intended
volumes in the South African market in
2015 so we have more focus on results
going forward. The New Daily is our big-
gest volume seller and this has kept our
figures at a reasonable level but we need
to improve in the heavy truck market.”
said Impelluso.
“The 682 model that was launched last
year has established a good basis for an
improvement in our share of the heavy
market and the order intake will see a
positive effect on the results for the first
quarter of 2016. We are looking at the
682 to compete favourably in the fleet
markets where cost implications are more
prevalent.” continued Impelluso.
When asked about the recent manage-
ment re-structure, Impelluso commented
as follows, “We have a new management
team with 80 % of the personnel with little
more than six months service. It is refresh-
ing to be virtually at the beginning again
with a motivated team with fresh ideas. We
may not be an effective player today but
the company has invested substantially in
the country so we are here to stay. The in-
vestment in the Rosslyn plant has provided
the stability the brand required and with it
has given us the tools to succeed.”
“Iveco has always been the forefront of
product development and have today their
best product range ever, with the Stra-
lis HI-Way achieving Truck of the Year in
2014, with the New Daily International
Van of the year 2015 and the Eurocargo
Truck of the Year in 2015. With the addi-
tion of the 682, we can now offer a quality
perspective, well up with the best in the
industry,” said Impelluso.
In concluding, Impelluso added further,
“With our network of 20 dealers in South
Africa, 1 in Botswana, 2 in Namibia and 7
in our export market, we are in the right
positions to cover the country very well
and to provide the proper service to our
customers. Our main strategy in this area
is to offer cost of ownership driven solu-
tions to our customers that will include
maintenance, finance and guaranteed
trade-in options.”
❂
CNH INDUSTRIAL
appoints new SA managing director
By Pierre Sanson
Carmelo Impelluso