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or more than 50 years, the rtv TV guide has been
an extremely popular magazine supplement with
more than tenmillion weekly readers. The key to
its long-term success is not only its well-edited
content, but also the high quality of the paper on which it is
printed.
The same applies to Land & Leute, a monthly
supplement introduced by rtv media in 2013. Distributed
in high-circulation regional papers, the supplement has
quickly established itself as Germany’s biggest country
lifestyle title. Offering an interesting package from
exclusive lifestyle articles and useful recipes to practical
tips for the house and garden, Land & Leute is exactly
what audiences are searching for in print media. Readers
scarcely notice that they are holding a supplement rather
than an actual magazine – and this is reflected in the look,
feel and quality of its paper.
Fingertips don’t lie
rtv media has relied on UPM’s quality products for
decades. As a leading paper expert, the Finnish company
understands the varying needs of its clients and offers
suitable solutions that guarantee not only premium quality
but also sustainability. Caring for the environment as part
of its basic philosophy, UPM truly believes that less really is
more and uses resources efficiently to produce papers with
added economic and ecological value.
Last summer rtv media decided to switch Land &
Leute’s paper to UPMSmart. The haptic experience is now
better aligned with the reader’s emotional experience, as
the higher-quality paper reflects the exclusive lifestyle
image that the magazine seeks to convey.
Emotions are key, agrees
Jan Reichold
from the board
of rtv media group GmbH: “Reaching our audience on an
emotional level is one of our most important aims when it
comes to print media. The paper is not only our printing
substrate, but it also conveys and creates an experience and
memory that lasts.”
Digitalisation hasn’t changed any of this. On the
contrary, haptics and emotional perception are becoming
all the more significant in the world of print.
The perfect cost match
With the switch to UPMSmart, Land & Leute not only
wanted a high-performance printing paper with a
particular feel and colour, but also a substrate that is
technically reliable throughout the production process.
“UPMSmart is ideal for lifestyle magazines like Land
& Leute as it offers the perfect combination of brightness,
opacity and affordability,” says
Atte Lindström
, Director
of Technical Sales Magazine Publishing & Advertising at
UPM.
The paper stands out in being exceptionally efficient and
environmentally friendly, as it is produced from renewable
rawmaterials. “Amass media publication like the rtv TV
guide needs to be printed in an economically efficient way.
That’s why clients trust UPMEco paper. Its lower surface
weight leads to significant cost savings – an ideal solution
for clients in this segment,” Lindström explains.
Both the TV guide and Land & Leute are printed in
Nuremberg by Prinovis, a close partner of rtv media for
many years. “Bothmagazines are printed in rotogravure.
This method is popular for mass media products since it
is stable and precise while being cost-efficient due to the
large width of the paper web, which leads to a considerable
productivity increase,” explains
Lars Meusburger,
DivisionManager Purchasing Department at Prinovis.
With its broad product portfolio, UPMoffers the best
papers for every need, whether intelligent alternatives for
demanding print jobs or cost-efficient solutions for mass
media products. Whatever the image they seek to convey
with the paper they choose, UPMhelps clients like rtv
media turn consumers into loyal readers.