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The four industries are:
1.
Innovation and Advanced Manufacturing:
Grow existing companies,
attract new industry, and grow professional jobs
.
2.
Retail:
Grow retail offerings and strengthen commercial nodes.
3.
Tourism:
Grow leisure, agriculture, wine country & recreational tourism.
4.
Healthcare:
Grow and foster the medical service and diagnostics
industry by attracting services and facilities.
By articulating clear intentions with these industries, and developing implementation
strategies, the City and its economic development partners (Chamber of Commerce, Downtown
Association, Tourism Alliance, Wineries of Santa Clara Valley, businesses, educational
organizations, brokers, developers, service providers, and many others) will be better
positioned to realize the dividends of a focused and collaborative effort. From the City’s
perspective, a primary responsibility is to make land use and policy decisions that in return will
attract investment, remove unnecessary barriers, achieve economic sustainability, and enhance
the community’s quality of life.
As the Morgan Hill community looks to have a focused plan around advancing the four
industries, it is important to establish benchmarks to determine success. The Economic
Blueprint provides a baseline of vital statistics that range from jobs and revenues to vacancy
rates and industry-proven economic indicators. To achieve success in growing any of these
industries will require the City to strengthen its partnerships as well as develop new ones. It
will be imperative that the City and its economic development partners align efforts in
supporting the four industries and thereby sharing in combined prosperity and success.