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6
Business
Industry andmarket overview
37
Worldline
2016 Registration Document
Data Analytics and Card-Linked Offers.
Data analytics and
●
card-linked offer services provide banks with data mining
solutions that can be used to analyze cardholder payment
data to propose targeted offers to cardholders like digital
marketing or real time loyalty (as well as to merchants, when
permitted by local regulators).
Newdigital businesses
6.2.1.3
Digitization, Connected Living). Leveraging the digital revolution
to create new businesses and new business models, these new
players are driving new payment transactions and creating new
opportunities. The Group focuses on three main categories of
new digital businesses:
The third component of the extended payment services
ecosystem in which the Worldline group operates is services for
emerging digital businesses (e-Ticketing for Transport, Trusted
Payment. By transforming bank cards into tickets, Open
Payment is helping transport companies to reduce their
cost, create new revenue opportunities and reinvent
customer experience;
e-Ticketing and Journey Management Solutions
for
●
Railways and Other Public Transit Systems. This market is a
segment of the broader services market in Transport, which
was valued by Gartner at €
18.2
billion in 2012. The transport
market is at the verge of a new revolution with Open
including e-Contracts and electronic invoicing, legal
archiving solutions for companies and e-Safe services for
individuals. eGovernment services will yield up to
$
50 billion annual savings by 2020;
e-Government Collection.
Digital services for governments
●
provide tax collection services as well as secure paperless
systems for public services. These systems are optimized
through the digitalization of services for citizens, through
automated traffic regulation and e-Health services, as well
through a variety of trusted services for customers,
e-Consumer & Mobility Services.
This market includes
●
Connected Living services such as connected home and
vehicles, industrial IOT, as well as consumer cloud and cloud
contact services. GSMA and SBD estimate that the global
market for connected vehicles will increase from
$
37.5
billion in 2015 to $
151.8
billion by 2020. Markets and
Markets has also forecasted that the market for
machine-to-machine solutions should reach €
32.34
billion
by 2020, experiencing a CAGR of 11.57% between 2015 and
2020.
KeyMarket Trends and Drivers of Change
6.2.2
both in the retail and wholesale payment sector. As part of this
non-cash trend, alternative payment instruments will also
increase in significance and threaten to disintermediate
incumbent financial institutions and service providers.
The trend towards non-cash payment instruments continues
This is driven by a complex interaction of many forces including:
Consumer expectations and behavior:
the way consumers
●
live, enabled by certain key technologies, has driven
demanding expectation in the way they interact with both
financial institutions and merchants;
enabling change in the payment environment and the wider
consumer engagement environment;
Technology:
new technologies have a fundamental role in
●
Regulation:
Financial institutions and payment services
●
providers face a range of regulatory changes that have the
potential to create new outsourcing opportunities for
payment service providers and to drive increased demand
for value added services to create new revenue
opportunities;
payment ecosystem and threaten to displace the
incumbents.
New entrants:
New “Fintechs”, mobile operators and GAFAs
●
(Google, Apple, Facebook, Amazon etc.) are now part of the
The digital revolution is driving new
6.2.2.1
customers behaviors
always-connected nature of mobile and other devices is creating
new opportunities that allow traditional distributors,
manufacturers and new digital businesses to connect with their
customers and their network wherever they are, increase the
frequency of their interactions and increase sales and payment
activity.
Today, the average consumer in the developed world owns and
uses several connected devices and is “super social” (i.e.
Facebook). Consumers go online multiple times a day and do so
from multiple locations, including on the go or in a store, and
share their experience with their networks. The always-on,