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Business
Industry andmarket overview
40
Worldline
2016 Registration Document
e-Commerce andm-Commerce continue to grow
The rapid growth in online e-Commerce, where nearly all
payments are cashless payments, is expected to be a major
driver of continued growth in non-cash payment transactions.
According to AT Kearney, globally e-Commerce will continue to
grow but the pace of growth will slow.
GLOBAL E-COMMERCE SALES
(IN US DOLLARS BILLION)
2018f
2017f
1,506.0
1,328.0
2016f
994.5
1,155.7
2015f
839.8
2013 2014
694.8
%change
23% 21%
18% 16% 15% 13%
Source
: Euromonitor, AT Kearney, Global Retail e-commerce index 2015.
should drive significant additional transaction growth. But, we
are now witnessing a shift from single end-to-end channel
engagement to a cross-channel environment where the online
and offline, mobile and fixed, are merging to form a seamless
omni-channel presence.
Mobile commerce has the potential to increase the number of
payment transactions worldwide even further. The number of
active telephone accounts worldwide far exceeds the number of
active credit and debit accounts, and an increasing percentage
of the phones sold are smartphones and feature phones. By
enabling phones to be used as payment devices, mobile wallets
have the potential to significantly increase the number of users
worldwide with access to non-cash payment means, which
Mobile Payments
The value of mobile payment transactions is similarly expected
to see strong growth. Forecasts vary depending on the exact
scope and definition. Ovum forecast global mobile payments to
reach 24 billion in 2019.
GLOBALGROWTHFORECASTFORMOBILE PAYMENTS - TRANSACTIONS
(IN MILLIONS)
2013
2014
2015
2016
2017
2018
2019
Total
Remote Payments
Proximity Payments
0
5,000
10,000
15,000
20,000
25,000
30,000
Source: Ovum Mobile Payments Forecast 2014-2019.
Mobile payments cover both remote use cases (paying on a
web shop or merchant mobile app) and proximity use cases
(paying in a physical store). Consumers are getting used to and
educated about this new possibility. For example, a study from
Accenture (2016 North America Consumer Digital Payments
Survey) indicates that in 2016, 56% of US citizens were
“extremely aware” of the technology. The support of NFC mobile
payment by Apple as part of Apple Pay launched in 2014 is a
strong signal for reality of this use case, which has a positive
effect on other mobile payment systems. As there are far more
proximity than remote transactions overall, and also because
there are far more mobile phones in the world than bank
deposit accounts (approximately 2.5
billion according to the
World Bank), the opportunity for mobile payment is very
significant.